| dc.contributor.author | Correia, Ricardo | |
| dc.contributor.author | Venciute, Dominyka | |
| dc.contributor.author | Sousa, Bruno Miguel | |
| dc.date.accessioned | 2023-11-06T15:15:55Z | |
| dc.date.available | 2023-11-06T15:15:55Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | In today’s rapidly evolving digital landscape, consumers embark on their journeys with a multitude of information at their fingertips. The digital branding processes and their implications for consumer behavior have become vital areas of study for marketers, academics, and researchers alike. As the sources of information continue to proliferate, the challenge of processing this vast array of content becomes increasingly daunting. Led by the surge of social networks and user-generated content, the market is flooded with an overwhelming number of posts. Micro-segmentation has become the norm, resulting in numerous variations of core products, presenting consumers with an abundance of choices. In the midst of this information overload, brands play a crucial role by serving as mental shortcuts, enabling consumers to navigate through the complexities and make decisions that align with their preferences and values. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Correia, Ricardo; Venciute, Dominyka; Sousa, Bruno Miguel (2023). The role of brands in an era of over-information. Advances in Marketing, Customer Relationship Management, and E-Services. ISSN 2327-5502. p. xii-xv | pt_PT |
| dc.identifier.issn | 2327-5502 | |
| dc.identifier.uri | http://hdl.handle.net/10198/28870 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | IGI Global | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.title | Preface - The role of brands in an era of over-information | pt_PT |
| dc.type | other | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | xv | pt_PT |
| oaire.citation.startPage | xii | pt_PT |
| person.familyName | Correia | |
| person.givenName | Ricardo | |
| person.identifier | 2752542 | |
| person.identifier.ciencia-id | 8C10-37EE-796D | |
| person.identifier.orcid | 0000-0002-0132-4002 | |
| person.identifier.scopus-author-id | 37085131800 | |
| rcaap.rights | restrictedAccess | pt_PT |
| rcaap.type | other | pt_PT |
| relation.isAuthorOfPublication | 99a2c38b-f63f-444f-809e-e3a9f73e732f | |
| relation.isAuthorOfPublication.latestForDiscovery | 99a2c38b-f63f-444f-809e-e3a9f73e732f |
