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Advisor(s)
Abstract(s)
The application of the hedonic price model to private attributes in several markets is
relatively common (Monty & Skidmore, 2003). However, this technique's use to evaluate willingness
to pay for (pure) public goods is rather limited, particularly in the tourism market. In fact, most of
the beaches are important tourism resources and considered public goods. In other words, they are
non-rivalry in consumption, specifically “the cost of additional users enjoying public attributes is
zero”. And also non-excludability in access, i.e., “after public attributes have been provided, it is not
possible to exclude those users who have not purchased the product from enjoying/suffering them”
(Rigall-I-Torrent & Fluvià, 2011, p.244). In this context, the growing number of beaches’ visitors
requires the engagement of governments to develop public policies capable of mitigating the adverse
effects generated on these tourism resources, preserving them from the human/tourists activities
(Rigall-I-Torrente & Fluvià, 2011; Alves, Rigall-I-Torrent, Ballester, Benavente, & Ferreira, 2015). In
this sense, this research explores the use of hedonic price model assessing willingness to pay of
visitors and evaluating the non-use value of Albufeira do Azibo, riverside beach, located in the
Northeast of Portugal.
Description
Keywords
Willingness to pay Non-use value Tourism public goods Hedonic model Tourism public policy
Pedagogical Context
Citation
Almendra, Mário; Costa, Cláudia S.; Pinheiro, Eduardo (2021). Willingness to pay for tourism public goods: a hedonic price model. In Proceedings of the INVTUR Conference 2021. ISBN 978-972-789-724-7