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Advisor(s)
Abstract(s)
No âmbito produtivo dos negócios, as grandes empresas destacam-se nos indicadores, representam as economias e movimentam significativos montantes financeiros. Entretanto, são as Pequenas e Médias Empresas (PME) que desempenham um papel crucial na estrutura econômica em países diversos. São elas que causam impacto circular nas cidades, promovem o empreendedorismo, geram empregos e viabilizam a inovação nos processos. Nesse sentido, no contexto português, as PME desempenham um papel especialmente estratégico. Dessa forma, este trabalho tem como objetivo realizar um estudo da gestão estratégica em busca de vantagem competitiva. Sendo possível assim produzir análises comparativas entre a teoria e a prática em uma microempresa localizada no norte de Portugal, na cidade de Mirandela. A ênfase dos estudos se dará na avaliação da gestão estratégica adotada pela empresa estudada em três dimensões (1) Gestão estratégica (2) Posicionamento e (3) Vantagem competitiva. A metodologia utilizada para a
pesquisa envolveu uma revisão de literatura, a criação de um roteiro semiestruturado de entrevista,
que foi aplicado à gestora da empresa. Como resultados, pode-se destacar que a empresa em tudo
é vulnerável à estratégia. A PME que são menos amparadas financeiramente, uma vez que o contexto empresarial é muito mais acelerado, sendo a estratégia vivenciada na prática por ciclos de ação e reação imediatos e em processos de aprendizagem e de adaptação constante.
In the productive sphere of business, large companies stand out in the indicators, represent economies and move significant amounts of money. However, it is Small and Medium-sized Enterprises (SME) that play a crucial role in the economic structure of different countries. They have a circular impact on cities, promote entrepreneurship, create jobs and enable process innovation. In this sense, SME play a particularly strategic role in the Portuguese context. This work aims to study strategic management in search of competitive advantage. This will make it possible to produce comparative analyses between theory and practice in a micro-enterprise in the north of Portugal, in Mirandela. The emphasis of the studies will be on evaluating the strategic management adopted by the company studied in three dimensions: (1) Strategic management, (2) Positioning, and (3) Competitive advantage. The methodology used for the research involved a literature review and the creation of a semi-structured interview script, which was applied to the company's manager. The results show that the company under study is vulnerable to strategy. SME are less financially supported since the business context is much faster, and strategy is experienced in practice through cycles of immediate action and reaction and in processes of constant learning and adaptation.
In the productive sphere of business, large companies stand out in the indicators, represent economies and move significant amounts of money. However, it is Small and Medium-sized Enterprises (SME) that play a crucial role in the economic structure of different countries. They have a circular impact on cities, promote entrepreneurship, create jobs and enable process innovation. In this sense, SME play a particularly strategic role in the Portuguese context. This work aims to study strategic management in search of competitive advantage. This will make it possible to produce comparative analyses between theory and practice in a micro-enterprise in the north of Portugal, in Mirandela. The emphasis of the studies will be on evaluating the strategic management adopted by the company studied in three dimensions: (1) Strategic management, (2) Positioning, and (3) Competitive advantage. The methodology used for the research involved a literature review and the creation of a semi-structured interview script, which was applied to the company's manager. The results show that the company under study is vulnerable to strategy. SME are less financially supported since the business context is much faster, and strategy is experienced in practice through cycles of immediate action and reaction and in processes of constant learning and adaptation.
Description
Keywords
Estratégia Vantagem competitiva Posicionamento Tradicional PME