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Advisor(s)
Abstract(s)
The increasingly competitive environment of the Portuguese higher education system stresses the need of a marketoriented
offer, coordinated with the institutional websites. In this paper we describe an attempt to integrate marketing and
webdesign techniques, supported by usability studies. A usability study was performed on the website of the Instituto
Politécnico de Bragança (IPB), employing guerrilla usability techniques focusing different target groups. The following
redesign tried to address usability problems found, and involved the inclusion of affective and emotional multimedia
contents, added to the usual objective and rational information. The response of the target groups to the changes was
assessed by means of a new round of usability testing.
Description
Keywords
Higher education websites Target groups Guerrilla usability Multimédia Differentiation Affective information
Citation
IADIS International Conference on Applied Computing 2006. San Sebastian, 2006. [Em linha]. Disponível em: http://www.iadis.org/ac2006/