Logo do repositório
 
Publicação

Banksy in commercial communication. Street art and appropriationism

2022Artigo científico Acesso aberto
Ver registo simples
dc.contributor.authorLópez-Iglesias, Matías
dc.contributor.authorMartín-Ortega, Lara
dc.contributor.authorBellido-Blanco, Santiago
dc.date.accessioned2024-02-09T14:45:12Z
dc.date.available2024-02-09T14:45:12Z
dc.date.issued2022
dc.description.abstractThe advertising market draws on elements and aesthetics from other areas and disciplines, appropriating artistic imaginaries of Street Art, subverting them to change the user's perception of messages. The media increasingly show creative solutions that take ideas from the art world as a reference. They reuse pre-existing images to give them a new message that responds to a different discourse. In this article, we will study how the imaginary of advertising appropriates urban movements, analysing the influences of the artist Banksy on persuasive commercial activity and vice versa. The conclusions of this analysis are that the very appropriation, an inherent consequence of the art and advertising binomial, improves the creative dimension of the works in both areas. Communication tends to reuse the artistic imaginary for commercial purposes, while the artist drinks from commercial aesthetics to represent the reality in which he lives. There is also a proliferation of the number of pieces related to the actions of the author Banksy in recent years. Observing iconography and techniques of persuasive communication in the work of this anonymous author.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationLópez-Iglesias, Matías; Martín-Ortega, Lara; Bellido-Blanco, Santiago (2022). Banksy in commercial communication. Street art and appropriationism. Street Art and Urban Creativity. ISSN 2183-3869. 8:2, p. 120-131pt_PT
dc.identifier.eissn2183-9956
dc.identifier.issn2183-3869
dc.identifier.urihttp://hdl.handle.net/10198/29462
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherUrban Creativitypt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectSpatial augmented realitypt_PT
dc.subjectDigital place-makingpt_PT
dc.subjectNeglected spacespt_PT
dc.subjectDIY urbanismpt_PT
dc.titleBanksy in commercial communication. Street art and appropriationismpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage131pt_PT
oaire.citation.issue2pt_PT
oaire.citation.startPage120pt_PT
oaire.citation.titleStreet Art and Urban Creativitypt_PT
oaire.citation.volume8pt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

Ficheiros

Principais
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
611-Article Text-1664-1-10-20230129.pdf
Tamanho:
361.51 KB
Formato:
Adobe Portable Document Format
Ver/Abrir
Licença
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
license.txt
Tamanho:
1.75 KB
Formato:
Item-specific license agreed upon to submission
Descrição:
Ver/Abrir

Coleções

EsACT - Artigos em Revistas Indexados à WoS/Scopus