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Commercial analysis in project appraisal
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Autores
Orientador(es)
Resumo(s)
An adequate analysis of investment projects should
provide a knowledge of the commercial factors that are
critical to the success of the project. The evaluation of a
project should identify the problems associated with the
market where the project will be placed and develop the
relevant market competencies to allow the project to
meet the market’s expectations and face its competition.
As such, project appraisal should analyse the aspects
associated with the project’s commercial dynamic and,
therefore, this work supports the idea that project
appraisal should include an analysis of the commercial
area.
Descrição
Palavras-chave
Project appraisal Commercial analysis
Contexto Educativo
Citação
Moutinho, Nuno; Mouta, Helena (2014). Commercial analysis in project appraisal. In 2nd International Conference on Project Evaluation (ICOPEV). Guimarães. ISBN 978-989-97050-3-6