Publication
The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through products
| dc.contributor.author | Cunha, Carlos R. | |
| dc.contributor.author | Mendonça, Vítor | |
| dc.contributor.author | Carvalho, Aida | |
| dc.contributor.author | Morais, Elisabete Paulo | |
| dc.date.accessioned | 2019-04-02T09:22:05Z | |
| dc.date.available | 2019-04-02T09:22:05Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | In small and rural regions, where we can many times find top quality products, there is, many times, a greater difficulty in promoting their products. This difficulty begins in the nature of the companies that manufacture these products. These companies are typically family-owned or small-sized, not having large capacity to carry out very elaborate marketing strategies. They often depend of the tourist attractiveness of the regions themselves to leverage their sales. This paper discuss the challenges for the promotion of regional products and rural regions, review the role of smartphones and the main tag-based contextualization mechanisms and their potential for leverage the sale of rural regional products and, finally, presents a cooperationbased conceptual model, where are combined contextualization-tags and mobile devices to promote regional products, leverage sales and promote rural regions by attracting new visitants, making regional products a window-mechanism to the promotion of rural regions heritage and tourism-related services. | pt_PT |
| dc.description.sponsorship | UNIAG, R&D unit funded by the FCT – Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education. UID/GES/4752/2016. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Cunha, Carlos R.; Mendonça, Vítor; Carvalho, Aida; Morais, Elisabete Paulo (2018). The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through products. In 18º Conferência da Associação Portuguesa de Sistemas de Informação. Santarém | pt_PT |
| dc.identifier.issn | 2183-489X | |
| dc.identifier.uri | http://hdl.handle.net/10198/19195 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | Associação Portuguesa de Sistemas de Informação | pt_PT |
| dc.relation | Unidade de Investigação Aplicada em Gestão | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Rural Region | pt_PT |
| dc.subject | Rural Products | pt_PT |
| dc.subject | Model | pt_PT |
| dc.subject | Tag-based contextualization | pt_PT |
| dc.subject | Promotion | pt_PT |
| dc.title | The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through products | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.awardTitle | Unidade de Investigação Aplicada em Gestão | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FGES%2F4752%2F2016/PT | |
| oaire.citation.conferencePlace | Santarém | pt_PT |
| oaire.citation.endPage | 59 | pt_PT |
| oaire.citation.startPage | 59 | pt_PT |
| oaire.citation.title | 18º Conferência da Associação Portuguesa de Sistemas de Informação | pt_PT |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| person.familyName | Cunha | |
| person.familyName | Mendonça | |
| person.familyName | Carvalho | |
| person.familyName | Morais | |
| person.givenName | Carlos R. | |
| person.givenName | Vítor | |
| person.givenName | Aida | |
| person.givenName | Elisabete Paulo | |
| person.identifier | R-001-NSC | |
| person.identifier.ciencia-id | 2316-5664-FF6F | |
| person.identifier.ciencia-id | 591A-BFEF-2CD2 | |
| person.identifier.ciencia-id | 7A1B-FC39-9BC4 | |
| person.identifier.ciencia-id | 541E-1263-2337 | |
| person.identifier.orcid | 0000-0003-3085-1562 | |
| person.identifier.orcid | 0000-0001-7020-8235 | |
| person.identifier.orcid | 0000-0001-8997-9195 | |
| person.identifier.orcid | 0000-0002-1923-2341 | |
| person.identifier.rid | H-2678-2014 | |
| person.identifier.rid | W-1757-2017 | |
| person.identifier.scopus-author-id | 57202512811 | |
| person.identifier.scopus-author-id | 36550587200 | |
| person.identifier.scopus-author-id | 27568052000 | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |
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