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Innovation as an ally of strategic management in small and medium business enterprises: a case study of Brazil

dc.contributor.authorMeireles, António Júlio
dc.contributor.authorVeloso, Cláudia M.
dc.contributor.authorDuarte, António
dc.date.accessioned2020-04-02T11:04:50Z
dc.date.available2020-04-02T11:04:50Z
dc.date.issued2017
dc.description.abstractThe current globalized scenario has placed Brazilian small and medium enterprises (SMEs) under pressure from new competitive forces. Given that their budgets are usually shy, they do not allow them access to major consultants in order to devise a strategy capable of generating competitive advantages. The major challenge for managers is to anticipate the market using innovation and technology suited to their product. The present study, carried out in a Brazilian poor performing SME in the meat industry, had, as its central objective, to outline a model for the formulation of strategies within the scope of small companies interlinking theory and practice into managerial competencies. Considering the size of the company facilities and its production system, and aiming at a substantial reduction of costs, we suggest several changes in the layout and operations organization, in order to increase production flow. On the other hand, and considering the results of the strategic diagnosis, we suggest the Balanced Scorecard as a model of performance measurement to support of the organization’s management.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMeireles, António Júlio; Veloso, Cláudia M.; Duarte, António J.S.T. (2017). Innovation as an ally of strategic management in small and medium business enterprises: a case study of Brazil. In II International Congress on Interdisciplinarity in Social and Human Sciences. Faropt_PT
dc.identifier.isbn978-989-8472-82-3
dc.identifier.urihttp://hdl.handle.net/10198/21398
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherCIEO – Research Centre for Spatial and Organizational Dynamicspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectStrategypt_PT
dc.subjectSMEpt_PT
dc.subjectBalanced scorecardpt_PT
dc.titleInnovation as an ally of strategic management in small and medium business enterprises: a case study of Brazilpt_PT
dc.typeconference paper
dspace.entity.typePublication
oaire.citation.conferencePlaceFaropt_PT
oaire.citation.endPage566pt_PT
oaire.citation.startPage555pt_PT
oaire.citation.titleII International Congress on Interdisciplinarity in Social and Human Sciencespt_PT
person.familyNameDuarte
person.givenNameAntónio
person.identifier.ciencia-id9C13-787B-295F
person.identifier.orcid0000-0003-3759-3850
person.identifier.ridH-4473-2011
person.identifier.scopus-author-id36967901400
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication40f0f385-492d-4c6c-8949-2480688b1666
relation.isAuthorOfPublication.latestForDiscovery40f0f385-492d-4c6c-8949-2480688b1666

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