Innovation as an ally of strategic management in small and medium business enterprises: a case study of Brazil

Meireles, António Júlio; Veloso, Cláudia M.; Duarte, António

http://hdl.handle.net/10198/21398

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Authors

Meireles, António Júlio

Veloso, Cláudia M.

Duarte, António

Abstract(s)

The current globalized scenario has placed Brazilian small and medium enterprises (SMEs) under pressure from new competitive forces. Given that their budgets are usually shy, they do not allow them access to major consultants in order to devise a strategy capable of generating competitive advantages. The major challenge for managers is to anticipate the market using innovation and technology suited to their product. The present study, carried out in a Brazilian poor performing SME in the meat industry, had, as its central objective, to outline a model for the formulation of strategies within the scope of small companies interlinking theory and practice into managerial competencies. Considering the size of the company facilities and its production system, and aiming at a substantial reduction of costs, we suggest several changes in the layout and operations organization, in order to increase production flow. On the other hand, and considering the results of the strategic diagnosis, we suggest the Balanced Scorecard as a model of performance measurement to support of the organization’s management.

Keywords

Strategy SME Balanced scorecard

URI

http://hdl.handle.net/10198/21398

Citation

Meireles, António Júlio; Veloso, Cláudia M.; Duarte, António J.S.T. (2017). Innovation as an ally of strategic management in small and medium business enterprises: a case study of Brazil. In II International Congress on Interdisciplinarity in Social and Human Sciences. Faro