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Advisor(s)
Abstract(s)
A presente investigação pretendeu analisar a implementação da Responsabilidade Social Corporativa (RSC) no setor olivícola de Trás-os-Montes e Alto Douro, com o objetivo de avaliar se as organizações do setor estão alinhadas com as práticas de RSC e como estas impactam os seus negócios. A investigação foi motivada pela crescente importância da RSC no contexto global marcado por incertezas económicas, sociais e ambientais, onde a sustentabilidade empresarial é cada vez mais valorizada.
Para conduzir o estudo foi utilizada uma metodologia mista, combinando questionários aplicados a diferentes organizações do setor, com a realização de entrevistas, para complementar o estudo. Os resultados mostraram que, embora todas as organizações sejam conhecedoras da importância da RSC, existem variações significativas na implementação dessas práticas. As cooperativas demonstraram uma maior preocupação com o equilíbrio entre os aspetos económicos e sociais, enquanto as empresas privadas enfrentam desafios relacionados com a falta de recursos humanos e financeiros. Além disso, constatou-se que a maioria das organizações não elabora relatórios de sustentabilidade, e que a burocracia é um dos maiores obstáculos para a implementação da RSC. As principais conclusões indicam que as práticas de RSC no setor olivícola são limitadas pela dimensão das organizações e pela falta de apoio técnico e financeiro.
Este estudo sugere a necessidade de investigações futuras a nível nacional para ampliar a compreensão do tema e comparar diferentes classes de empresas quanto às suas práticas de RSC.
This dissertation investigates the implementation of Corporate Social Responsibility (CSR) in the olive sector of Trás-os-Montes and Alto Douro, aiming to assess whether organizations in the sector are aligned with CSR practices and how these impact their business operations. The research was motivated by the growing importance of CSR in a global context marked by economic, social, and environmental uncertainties, where corporate sustainability is increasingly valued. A mixed methodology was employed, combining questionnaires distributed to various organizations in the sector with interviews to supplement data analysis. The findings reveal that, while all organizations are aware of the importance of CSR, there are significant variations in the implementation of these practices. Cooperatives showed a greater concern for balancing economic and social aspects, whereas private companies face challenges related to limited human and financial resources. Additionally, it was found that most organizations do not produce sustainability reports, and that access to external financial support is one of the biggest obstacles to effective CSR implementation. The main conclusions indicate that CSR practices in the olive sector are constrained by the size of the organizations and the lack of technical and financial support. This study suggests the need for future research at the national level to broaden the understanding of the topic and to compare different classes of companies regarding their CSR practices.
This dissertation investigates the implementation of Corporate Social Responsibility (CSR) in the olive sector of Trás-os-Montes and Alto Douro, aiming to assess whether organizations in the sector are aligned with CSR practices and how these impact their business operations. The research was motivated by the growing importance of CSR in a global context marked by economic, social, and environmental uncertainties, where corporate sustainability is increasingly valued. A mixed methodology was employed, combining questionnaires distributed to various organizations in the sector with interviews to supplement data analysis. The findings reveal that, while all organizations are aware of the importance of CSR, there are significant variations in the implementation of these practices. Cooperatives showed a greater concern for balancing economic and social aspects, whereas private companies face challenges related to limited human and financial resources. Additionally, it was found that most organizations do not produce sustainability reports, and that access to external financial support is one of the biggest obstacles to effective CSR implementation. The main conclusions indicate that CSR practices in the olive sector are constrained by the size of the organizations and the lack of technical and financial support. This study suggests the need for future research at the national level to broaden the understanding of the topic and to compare different classes of companies regarding their CSR practices.
Description
Mestrado em IPB-ESTG e ASSOCIAÇÃO DE POLITÉCNICOS DO NORTE (APNOR): Instituto Politécnico do Cávado e do Ave, P. Porto, Instituto Politécnico de Viana do Castelo
Keywords
Responsabilidade social corporativa Setor olivícola Trás-os-Montes Sustentabilidade Organizações