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The Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a Company

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dc.contributor.authorPereira, Beatriz
dc.contributor.authorBrás, Gabriela
dc.contributor.authorVieira, Elvira Pacheco
dc.contributor.authorBorges, Ana Pinto
dc.contributor.authorVieira, Bruno Miguel
dc.contributor.authorFonseca, Manuel
dc.date.accessioned2025-02-03T12:34:08Z
dc.date.available2025-02-03T12:34:08Z
dc.date.issued2024
dc.description.abstractThe purpose of this paper is to evaluate the use of digital platforms and the sharing of online experiences concerning the sociodemographic profile of the consumer, the perception of the importance of the brand on digital platforms, and the significance of digital content in purchasing decisions. This article is pioneering for simultaneously addressing these three issues. The data is gathered using an online questionnaire distributed from April to May 2023. The analysis, including main component analysis and multiple linear regression models, was conducted using SPSS (version 21), AMOS (version 21), and STATA (version 14). The results indicate that age, level of education and the quality of digital content in the purchasing decision process are key elements in the use of digital platforms and sharing experiences. Companies that comprise the importance of these key elements can develop more effective marketing strategies, creating a positive online presence and cultivating lasting relationships with consumers.pt_PT
dc.description.sponsorshipThis work was supported by national funds through FCT/MCTES (PID- DAC): UNIAG, UIDB/04752/2020 (DOI 10.54499/UIDB/04752/2020) and UIDP/04752/2020 (DOI 10.54499/UIDP/04752/2020).pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationPereira, Beatriz; Brás, Gabriela; Vieira, Elvira; Borges, Ana Pinto; Vieira, Bruno Miguel; Fonseca, Manuel (2024). The Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a Company. In 12th World Conference on Information Systems and Technologies, WorldCIST 2024. Cham: Springer Nature, p. 47-57. ISBN 978-3-031-60327-3pt_PT
dc.identifier.doi10.1007/978-3-031-60328-0_5pt_PT
dc.identifier.isbn978-3-031-60327-3
dc.identifier.isbn978-3-031-60328-0
dc.identifier.urihttp://hdl.handle.net/10198/31109
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringer Naturept_PT
dc.relationApplied Management Research Unit
dc.relationApplied Management Research Unit
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectDigital platformspt_PT
dc.subjectConsumer behaviorpt_PT
dc.subjectDigital marketingpt_PT
dc.subjectBrand buildingpt_PT
dc.subjectBrand reputationpt_PT
dc.subjectSocial mediapt_PT
dc.titleThe Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a Companypt_PT
dc.typeconference paper
dspace.entity.typePublication
oaire.awardNumberUIDB/04752/2020
oaire.awardNumberUIDP/04752/2020
oaire.awardTitleApplied Management Research Unit
oaire.awardTitleApplied Management Research Unit
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04752%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F04752%2F2020/PT
oaire.citation.endPage57pt_PT
oaire.citation.startPage47pt_PT
oaire.citation.title12th World Conference on Information Systems and Technologies, WorldCIST 2024pt_PT
oaire.citation.volume990pt_PT
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
person.familyNameVieira
person.givenNameElvira Pacheco
person.identifierA-5395-2010
person.identifier.ciencia-idB913-0565-0908
person.identifier.orcid0000-0002-9296-3896
person.identifier.scopus-author-id180827-009829
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
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relation.isAuthorOfPublication.latestForDiscovery20a7a09b-08b2-4e43-8195-d3eb94852f13
relation.isProjectOfPublicationdb81737a-fcb8-4cd9-b025-f7465790c52b
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