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Advisor(s)
Abstract(s)
O plano de negócios da BôGiarte foi concebido com o propósito de estabelecer uma empresa inovadora
no setor do turismo de natureza, integrando atividades artísticas. Aprofundando-se em todos os aspetos
do empreendimento, desde a definição da empresa e a sua missão até a análise do mercado-alvo,
concorrência e estratégias de marketing, o estudo delineou uma visão abrangente e estratégica para o
futuro do negócio.
Os resultados destacam a identificação de oportunidades claras de mercado, bem como a compreensão
das necessidades dos clientes e a forma como a BôGiarte pode satisfazê-las de maneira única e
diferenciada. Com uma forte ênfase na sustentabilidade e na experiência do cliente, o plano de negócios
demonstra um compromisso com a excelência operacional.
Conclui-se que a BôGiarte tem potencial para se destacar como líder no segmento de turismo de
natureza, oferecendo não apenas uma experiência turística memorável, mas também contribuindo para
o desenvolvimento sustentável da região onde está inserida. Este plano de negócios não só fornece
uma estrutura estratégica, mas também serve como um guia para a implementação bem-sucedida do
empreendimento.
The BôGiarte business plan was designed with the purpose of establishing an innovative company in the nature tourism sector, integrating artistic activities. Delving into all aspects of the enterprise, from defining the company and its mission to analyzing the target market, competition, and marketing strategies, the study outlined a comprehensive and strategic vision for the future of the business. The results highlight the identification of clear market opportunities, as well as an understanding of customer needs and how BôGiarte can meet them in a unique and differentiated way. With a strong emphasis on sustainability and customer experience, the business plan demonstrates a commitment to operational excellence and continuous innovation. It is concluded that BôGiarte has the potential to emerge as a leader in the nature tourism segment, offering not only a memorable tourist experience but also contributing to the sustainable development of the region where it operates. This business plan not only provides a strategic framework but also serves as a guide for the successful implementation of the enterprise.
The BôGiarte business plan was designed with the purpose of establishing an innovative company in the nature tourism sector, integrating artistic activities. Delving into all aspects of the enterprise, from defining the company and its mission to analyzing the target market, competition, and marketing strategies, the study outlined a comprehensive and strategic vision for the future of the business. The results highlight the identification of clear market opportunities, as well as an understanding of customer needs and how BôGiarte can meet them in a unique and differentiated way. With a strong emphasis on sustainability and customer experience, the business plan demonstrates a commitment to operational excellence and continuous innovation. It is concluded that BôGiarte has the potential to emerge as a leader in the nature tourism segment, offering not only a memorable tourist experience but also contributing to the sustainable development of the region where it operates. This business plan not only provides a strategic framework but also serves as a guide for the successful implementation of the enterprise.
Description
Keywords
Plano de negócios Turismo de natureza Atividades artísticas Artesanato Bungalows