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Publication
Challenges of Entrepreneurship through Digital Communication and Interaction Tools: Case Study in Mozambique
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Abstract(s)
This article aims to analyze a real problem inherent to entrepreneurship through information and communication technologies (ICT) in the current world of private sector organizations in Mozambique. The problem under discussion points to elements such as: (1) identifying the digital platforms used and the importance attributed to them; (2) assessing whether SMEs have a content management and sharing strategy; (3) identifying the profile of the person responsible for producing/managing digital content, which led to the following research question: What are the challenges of entrepreneurship through digital communication and interaction tools that entrepreneurs encounter in Mozambique? The methodological procedures were developed in the following sequence: bibliographical research, case study, and content analysis. The analysis was carried out qualitatively to understand the challenges that entrepreneurs face when interacting with ICT in their activities. In the course of the research, the results or elements to be taken into account will be: to identify the digital platforms used by SMEs and the degree of importance that companies attach to them; to list the objectives pursued and the types of digital content produced; to find out whether the person responsible for content management is an in-house worker and whether they have been hired specifically to carry out this role or whether they accumulate this role with others; to find out the training of this in-house worker and to identify the requirements and skills most valued when hiring a digital content manager/producer.
Description
Keywords
Challenges of Entrepreneurship Digital Communication Information and Communication Technologies Interaction
Citation
Taimo, Brito; Gonçalves, Bruno F. (2025). Challenges of Entrepreneurship through Digital Communication and Interaction Tools: Case Study in Mozambique. In Journal of Intelligent Communication. ISSN 2754-5792. 4:1, p. 87-97
Publisher
Journal of Intelligent Communication