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The importance of strategic analysis in investment appraisal
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Autores
Orientador(es)
Resumo(s)
The investment of a company allows the creation of shareholder value, so an adequate analysis of all factors that may interfere with its viability is relevant. For the evaluation of a given project, financial criteria and non-financial criteria should be used. Here we highlight the importance of the strategic aspects for the investment decision and highlight the importance of the synergies and the consistency with the strategic objectives of the company. We also present the main strategic risks and how to minimize them.
Descrição
Palavras-chave
Strategic analysis Project evaluation
Contexto Educativo
Citação
Moutinho, Nuno; Mouta, Helena (2018). The importance of strategic analysis in investment appraisal. In 4th International Conference on Production Economics and Project Evaluation. Guimarães
Editora
University of Minho