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Advisor(s)
Abstract(s)
O turismo representou 8,2 % do produto interno bruto (PIB) de Portugal, no ano de 2018, o dobro do valor registado no ano de 2009 (3,9%), contribuindo para a recuperação da economia portuguesa. Dentre as várias vertentes, o turismo criativo experiências autênticas e participativas que permitem ao turista desenvolver as suas capacidades bem como o seu potencial criativo através do contacto com as pessoas e a cultura local – tem vindo a aumentar. O turismo criativo possibilita aos turistas adquiri- rem conhecimento sobre as tradições, os costumes, o património, as artes e a riqueza do lugar, estabelecendo ligações com a população residente, com a cultura viva. Nesta perspetiva, o turismo privilegia as comunidades e os seus residentes. O projeto Viv@vó, viver na casa da Avó, pretende contribuir para o combate à desertificação e isolamento das comunidades rurais através do aproveitamento do conhecimento ancestral das comunidades, no nordeste de Portugal. Após uma recolha da informação serão identificadas casas com potencial e interesse para receber os visitantes mediante uma marcação prévia. Desta forma, os visitantes usufruirão de uma experiência autêntica e contextualizada com a possibilidade de assistirem e confecionarem os produtos e posteriormente ouvirem histórias, lendas enquanto partilham uma refeição. Este projeto permitira valorizar elementos intangíveis do património; contribuir para o combate ao isolamento; gerar experiências únicas; contribuir para a preservação da herança cultural; gerar uma fonte de rendimento suplementar através da experiência e eventual compra de produtos locais.
Tourism accounted for 8.2% of Portugal’s gross domestic product (GDP) in 2018, double the figure recorded in 2009 (3.9%), contributing to the recovery of the Portuguese economy. Across the various strands, creative tourism – authentic and participatory experiences that enable tourists to develop their skills as well as their creative potential through contact with people and local culture – has been on the rise. Creative tourism enables tourists to gain knowledge about the traditions, customs, heritage, arts and richness of the place, establishing links with the resident population, with the living culture. From this perspective, tourism favours the communities and their residents. The Viv@vó project, living in grandma’s house, aims to contribute to struggle against the desertification and isolation that Portuguese rural communities are facing through the use of the ancestral and intangible knowledge of these communities in northeaster Portugal. After collecting individualized information, houses with potential and interest in receiving visitors by appointment will be identified. In this way, visitors enjoy an authentic and contextualized experience, with the ability to watch and make products and later listen to stories, legends while sharing a meal at their grandmother’s house. This project will allow to evaluate intangible elements of the patrimony, contribute to isolation, generate unique experiences, contribute to the preservation of cultural heritage, and generate an additional source of income through experience and eventual purchase of local produce.
Tourism accounted for 8.2% of Portugal’s gross domestic product (GDP) in 2018, double the figure recorded in 2009 (3.9%), contributing to the recovery of the Portuguese economy. Across the various strands, creative tourism – authentic and participatory experiences that enable tourists to develop their skills as well as their creative potential through contact with people and local culture – has been on the rise. Creative tourism enables tourists to gain knowledge about the traditions, customs, heritage, arts and richness of the place, establishing links with the resident population, with the living culture. From this perspective, tourism favours the communities and their residents. The Viv@vó project, living in grandma’s house, aims to contribute to struggle against the desertification and isolation that Portuguese rural communities are facing through the use of the ancestral and intangible knowledge of these communities in northeaster Portugal. After collecting individualized information, houses with potential and interest in receiving visitors by appointment will be identified. In this way, visitors enjoy an authentic and contextualized experience, with the ability to watch and make products and later listen to stories, legends while sharing a meal at their grandmother’s house. This project will allow to evaluate intangible elements of the patrimony, contribute to isolation, generate unique experiences, contribute to the preservation of cultural heritage, and generate an additional source of income through experience and eventual purchase of local produce.
Description
Keywords
Casa da avó Comunidades rurais Experiências contextualizadas Turismo criativo
Citation
Gonçalves, Ana; Carvalho, Aida; Correia, Ricardo (2020). O potencial do turismo criativo nos territórios de baixa densidade: o projeto Viv@vó. In V Encontro de Jovens Investigadores do Instituto Politécnico de Bragança. ISBN 978-972-745-282-8