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Advisor(s)
Abstract(s)
In the last decades, the increasing concerns related with sustainability and the emergence of ethical
concerns related to the production and consumption of cosmetics, as well as, the verification of the adverse
effects of chemical additives present in cosmetics for human health and the environment, have driven the
growth of green cosmetics. Natural substances, derived from plants, animals or other organisms are
increasingly popular as ingredients in cosmetics for being considered by consumers as safety alternatives
to synthetic cosmetics. This work aims to analyze the habits and perceptions of consumers regarding
natural cosmetics products. A cross-sectional study was carried out based on a sample of 222 individuals’
ages between 18 and 74 years old. Respondents were mainly female (75%), young urban adults,
employed, with higher education. Most of the respondents use cosmetics daily, and considers them
important (48%) or essential (34%), particularly the hygiene and skin care products. The median amount
of monthly spend on cosmetic products are of 20 €. Super and hypermarkets (34.5%), and pharmacies and
parapharmacies (31%) are the most relevant places for buying cosmetic products although the internet
(8%) and catalogues sales (7%) are also significant. The importance of internet is also present has source
of information about the products (40%), seconded by beauty professionals (27%). The great majority of the respondents uses natural cosmetic products, although not often organic ones. Despite the respondents’ considerable familiarity with natural cosmetic products, results display some misconceptions about these products still present in consumers’ minds.
Description
Keywords
Natural cosmetics Consumers behavior Consumers perceptions
Pedagogical Context
Citation
Possamai, Fernanda; Jelidi, Sarra; Santos, Briolanja; Pereira, Olívia R.; Cabo, Paula; Sousa, Maria João (2021). Consumers behavior and perceptions regarding natural cosmetic products. In 1st Natural products application: health, cosmetic and food: livro de resumos. ISBN 978-972-745-286-6
Publisher
Instituto Politécnico de Bragança