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Nunca vou pisar numa loja dessas! Desconstruindo os tabus com a Safadeusa
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| 7.14 MB | Adobe PDF |
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Abstract(s)
A presente dissertação aborda a Safadeusa, uma ideia de negócio inovadora no mercado de produtos eróticos, que busca romper com os tabus existentes e democratizar o uso desses produtos. O estudo examina a evolução do mercado de sextoys, contextualizando-o dentro das transformações sociais, culturais e tecnológicas que têm moldado as perceções sobre sexualidade ao longo das últimas décadas. Ao longo do trabalho, são discutidos aspetos como o impacto da tecnologia no mercado dos produtos eróticos na experiência dos consumidores, as barreiras morais ainda enfrentadas por produtos eróticos e as tendências emergentes que prometem redefinir o setor. A Safadeusa se posiciona como uma resposta às lacunas do mercado, oferecendo soluções que vão além do prazer físico, abordando também questões de educação sexual, saúde e bem-estar. Com uma proposta diferenciada, a marca visa atender a públicos diversos, incluindo mulheres, homens, casais, pessoas idosas e a comunidade LGBTQIA+, promovendo uma sexualidade mais inclusiva e menos estigmatizada. A dissertação analisa como a Safadeusa pretende explorar o uso de tecnologias avançadas para oferecer produtos personalizados e conectados, e como a interseção entre prazer e saúde sexual pode contribuir para uma mudança cultural em direção à normalização do uso de sextoys. Além disso, o trabalho investiga os desafios do mercado, ressaltando a importância de garantir a segurança e a confiança dos consumidores. A Safadeusa propõe-se a ser uma marca que, ao mesmo tempo em que se adapta às mudanças nas preferências do mercado, também lidera o debate sobre a liberdade sexual e a importância do prazer como componente fundamental do bem-estar humano. Com uma abordagem baseada na inovação e no rompimento de barreiras, a empresa pretende redefinir o papel dos produtos eróticos na sociedade contemporânea, transformando-os em instrumentos de autoconhecimento e empoderamento.
This dissertation examines Safadeusa, an innovative business idea in the erotic products market that aims to break down existing taboos and democratise the use of these products. The study examines the evolution of the sex toy market, contextualising it within the social, cultural and technological changes that have shaped perceptions of sexuality in recent decades. Throughout the work, aspects such as the impact of technology in the erotic products market on the consumer experience, the moral barriers that erotic products still face, and the emerging trends that promise to redefine the sector are discussed. Safadeusa positions itself as a response to the gaps in the market, offering solutions that go beyond physical pleasure to address issues of sexual education, health and well-being. With a differentiated offer, the brand aims to appeal to different target groups, including women, men, couples, the elderly and the LGBTQIA+ community, promoting a more inclusive and less stigmatised sexuality. The dissertation analyses how Safadeusa intends to explore the use of advanced technologies to offer personalised and connected products, and how the intersection between pleasure and sexual health can contribute to a cultural shift towards normalising the use of sex toys. The work also explores the ethical and privacy challenges of collecting data from smart devices, highlighting the importance of ensuring consumer safety and trust. Safadeusa aims to be a brand that adapts to changing market preferences while leading the debate on sexual freedom and the importance of pleasure as a fundamental component of human well-being. With an approach based on innovation and breaking down barriers, the company aims to redefine the role of erotic products today, transforming them into tools for self-awareness and empowerment.
This dissertation examines Safadeusa, an innovative business idea in the erotic products market that aims to break down existing taboos and democratise the use of these products. The study examines the evolution of the sex toy market, contextualising it within the social, cultural and technological changes that have shaped perceptions of sexuality in recent decades. Throughout the work, aspects such as the impact of technology in the erotic products market on the consumer experience, the moral barriers that erotic products still face, and the emerging trends that promise to redefine the sector are discussed. Safadeusa positions itself as a response to the gaps in the market, offering solutions that go beyond physical pleasure to address issues of sexual education, health and well-being. With a differentiated offer, the brand aims to appeal to different target groups, including women, men, couples, the elderly and the LGBTQIA+ community, promoting a more inclusive and less stigmatised sexuality. The dissertation analyses how Safadeusa intends to explore the use of advanced technologies to offer personalised and connected products, and how the intersection between pleasure and sexual health can contribute to a cultural shift towards normalising the use of sex toys. The work also explores the ethical and privacy challenges of collecting data from smart devices, highlighting the importance of ensuring consumer safety and trust. Safadeusa aims to be a brand that adapts to changing market preferences while leading the debate on sexual freedom and the importance of pleasure as a fundamental component of human well-being. With an approach based on innovation and breaking down barriers, the company aims to redefine the role of erotic products today, transforming them into tools for self-awareness and empowerment.
Description
Keywords
Produtos eróticos Tabus Sexualidade Inovação Empoderamento Saúde sexual