| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.24 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Os desportos eletrónicos, também conhecidos como eSports, conquistaram destaque global na indústria do entretenimento, reunindo milhares de espectadores ao redor do mundo. Esse fenômeno transformou a forma como as pessoas consomem entretenimento relacionado a jogos. A ascensão dos desportos eletrónicos pode ser atribuída à interseção entre avanços tecnológicos, plataformas de transmissão on-line, e a crescente comunidade global de jogadores e espectadores. Nesse contexto, esse estudo teve como objetivo analisar a satisfação de jovens espectadores com as transmissões de desportos eletrónicos, utilizando a metodologia da Análise de Importância x Satisfação, de forma a identificar padrões nas preferências dos espectadores, destacando áreas passíveis de melhoria, e assim otimizar a experiência durante as transmissões. A pesquisa, de caráter exploratório e abordagem quantitativa, foi realizada através da recolha de dados por meio de um questionário on-line direcionado a jovens espectadores brasileiros de eSports, obtendo uma amostra final validada de 155 questionários. Foram realizadas análises descritivas exploratórias, análise inferencial e análise de importância x satisfação, que permitiram concluir que o cenário estratégico é extremamente positivo, pois indica que a média geral de satisfação dos espectadores é superior à importância atribuída aos diferentes atributos durante suas experiências de visualização de desportos eletrónicos. Por meio da Matriz de Importância x Satisfação e da análise inferencial foram constituídas estratégias para melhoria dos serviços de transmissão ao vivo, e, portanto, na experiência dos espectadores.
Electronic sports, also known as eSports, have gained global prominence in the entertainment industry, bringing together thousands of spectators around the world. This phenomenon has transformed the way people consume gaming-related entertainment. The rise of eSports can be attributed to the intersection between technological advances, online broadcasting platforms, and the growing global community of players and spectators. In this context, this study aimed to analyze young viewers' satisfaction with eSports broadcasts, using the Importance x Satisfaction Analysis methodology, in order to identify patterns in viewers' preferences, highlight areas for improvement, and thus optimize the experience during broadcasts. The research, of an exploratory nature and quantitative approach, was carried out by collecting data through an online questionnaire aimed at young Brazilian eSports spectators, obtaining a final validated sample of 155 questionnaires. Exploratory descriptive analysis, inferential analysis and importance x satisfaction analysis were carried out, which led to the conclusion that the strategic scenario is extremely positive, as it indicates that the overall average satisfaction of spectators is higher than the importance attributed to the different attributes during their eSports viewing experiences. By means of the Importance x Satisfaction Matrix and the inferential analysis, strategies were constituted for improving live streaming services, and therefore in the viewers’ experience.
Electronic sports, also known as eSports, have gained global prominence in the entertainment industry, bringing together thousands of spectators around the world. This phenomenon has transformed the way people consume gaming-related entertainment. The rise of eSports can be attributed to the intersection between technological advances, online broadcasting platforms, and the growing global community of players and spectators. In this context, this study aimed to analyze young viewers' satisfaction with eSports broadcasts, using the Importance x Satisfaction Analysis methodology, in order to identify patterns in viewers' preferences, highlight areas for improvement, and thus optimize the experience during broadcasts. The research, of an exploratory nature and quantitative approach, was carried out by collecting data through an online questionnaire aimed at young Brazilian eSports spectators, obtaining a final validated sample of 155 questionnaires. Exploratory descriptive analysis, inferential analysis and importance x satisfaction analysis were carried out, which led to the conclusion that the strategic scenario is extremely positive, as it indicates that the overall average satisfaction of spectators is higher than the importance attributed to the different attributes during their eSports viewing experiences. By means of the Importance x Satisfaction Matrix and the inferential analysis, strategies were constituted for improving live streaming services, and therefore in the viewers’ experience.
Descrição
Mestrado APNOR e dupla diplomação CEFET-MG
Palavras-chave
Análise importância x satisfação (ISA) Desportos eletrónicos Transmissões Satisfação