Repository logo
 
Publication

Encouraging brand attachment on consumer behaviour: pet-friendly segment

2022Journal article Open access
Simple item page
dc.contributor.authorAlves, Helena Margarida
dc.contributor.authorSousa, Bruno Miguel
dc.contributor.authorCarvalho, Aida
dc.contributor.authorSantos, Vasco
dc.contributor.authorDias, Álvaro Lopes
dc.contributor.authorValeri, Marco
dc.date.accessioned2024-04-30T10:39:12Z
dc.date.available2024-04-30T10:39:12Z
dc.date.issued2022
dc.description.abstractThe aim of this paper is to study the factors that influence consumer behaviour through brand attachment, in the pet-friendly segment in Portugal. Pet-friendly tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide, urging the complex needed advances on tourism practices performance. Methods: The application of the model to a group of 190 respondents carried out in order to analyse the relationships between brand attachment, trust, satisfaction, commitment, loyalty and quality of service. To test our measurement model, data was analysed using the SmartPLS 3.2. Results: Results reveal that quality of the service, satisfaction, trust and commitment had a strong relationship with the loyalty of the respondents. As for the brand attachment, the variables that showed the most influence were satisfaction, trust and commitment. Implications: The research still needs to be empirically applied in pet-friendly tourism settings to enrich their robustness in a cross-cultural tourism experiences, covering a wider spread of abroad tourism destinations and products. This study thus contributes to a better clarity at the theoretical level of brand attachment and consumer behaviour, as well as making it possible to understand from the consumers' side, which characteristics are part of their decision-making process, granting relevant data that can cooperate in the definition of better marketing strategiespt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationAlves, Helena Margarida; Sousa, Bruno Miguel; Carvalho, Ainda; Santos, Vasco; Dias, Álvaro Lopes; Valeri, Marco (2022). Encouraging brand attachment on consumer behaviour: pet-friendly segment Journal of Tourism, Heritage and Services Marketing. 8:2, p. 16-24 ISSN 2529-1947pt_PT
dc.identifier.doi10.5281/zenodo.7357978
dc.identifier.issn2529-1947
dc.identifier.urihttp://hdl.handle.net/10198/29694
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherInternational Hellenic Universitypt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectPet-friendlypt_PT
dc.subjectBrand attachmentpt_PT
dc.subjectConsumer behaviourpt_PT
dc.subjectDecision makingpt_PT
dc.subjectNiche marketingpt_PT
dc.subjectSmartPLSpt_PT
dc.titleEncouraging brand attachment on consumer behaviour: pet-friendly segmentpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage24pt_PT
oaire.citation.issue2pt_PT
oaire.citation.startPage16pt_PT
oaire.citation.titleJournal of Tourism, Heritage and Services Marketingpt_PT
oaire.citation.volume8pt_PT
person.familyNameCarvalho
person.givenNameAida
person.identifier.ciencia-id7A1B-FC39-9BC4
person.identifier.orcid0000-0001-8997-9195
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationdab76b99-e1bd-4940-a307-e1b9a69ddd1b
relation.isAuthorOfPublication.latestForDiscoverydab76b99-e1bd-4940-a307-e1b9a69ddd1b

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Encouraging brand attachment on consumer behaviour- pet-friendly segment.pdf
Size:
837.27 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.75 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

EsACT - Artigos em Revistas Indexados à WoS/Scopus