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Abstract(s)
Os jogos móveis constituem o maior segmento do mercado global de jogos. Estima-se que mais de 2,8 mil milhões de pessoas joguem jogos móveis[1]. Este projeto é dedicado ao desenvolvimento e à comercialização de um jogo móvel no género Tower Defense, utilizando Unity, com foco na plataforma Android. Neste género, os jogadores defendem uma base construindo torres para impedir ondas de inimigos. O projeto também analisa métodos de integração de estratégias de monetização, como anúncios no jogo e
compras.
O principal objetivo foi criar um jogo móvel 2D de alta qualidade, otimizado para Android, com ferramentas de monetização integradas. As tarefas incluíram a análise de plataformas de desenvolvimento, a pesquisa de modelos de monetização e a avaliação da eficiência económica de várias ferramentas.
O desenvolvimento foi realizado com Unity, com a monetização integrada através de compras na aplicação e publicidade. O Unity In-App Purchases Plugin garante transações seguras, enquanto o plugin IronSource otimiza a receita ao integrar várias redes de anúncios. O Firebase Analytics foi utilizado para monitorizar o envolvimento dos utilizadores e apoiar decisões orientadas por dados.
Os dados recolhidos incluíram relatórios de desempenho do IronSource, taxas de retenção do Firebase, análises gerais do jogo, envolvimento dos utilizadores e tendências de receita publicitária nos primeiros três meses após o lançamento. Além disso, foram usados dados sobre a atividade dos utilizadores, comparações com outro projeto e popularidade dos sistemas operativos móveis. Em conclusão, o projeto destacou os desafios do crescimento orgânico num mercado competitivo e a mudança das preferências dos jogadores em direção a jogos híbridos. As lições aprendidas sublinham a necessidade de estratégias de marketing flexíveis e de um foco mais profundo na aquisição de utilizadores para alcançar sucesso a longo prazo no sector dos jogos móveis.
Mobile games comprise the single largest segment of the global games market. Estimates have indicated that over 2.8bn people play mobile games[1]. This project is dedicated to the development and commercialization of a mobile game in the Tower Defense genre, using Unity, with a focus on the Android platform. In this genre, players defend a base by building towers to stop waves of enemies. The project also analyzes methods of integrating monetization strategies, such as in-game ads and purchases. The main objective was to create a high-quality 2D mobile game optimized for Android, with integrated monetization tools. The tasks included analyzing development platforms, researching monetization models, and evaluating the economic efficiency of various tools. Development was carried out using Unity, with monetization integrated through in-app purchases and advertising. The Unity In-App Purchases Plugin ensures secure transactions, while the IronSource plugin optimizes revenue by integrating multiple ad networks. Firebase Analytics was used to track user engagement and support data-driven decisions. Collected data included performance reports from IronSource, retention rates from Firebase, general game analysis, user engagement, and advertising revenue trends in the first three months post-launch. Additionally, data on user activity, comparisons with another project, and mobile operating system popularity were used. In conclusion, the project highlighted the challenges of organic growth in a competitive market and the shift in player preferences toward hybrid games. The lessons learned emphasize the need for flexible marketing strategies and a deeper focus on user acquisition to achieve long-term success in the mobile gaming sector.
Mobile games comprise the single largest segment of the global games market. Estimates have indicated that over 2.8bn people play mobile games[1]. This project is dedicated to the development and commercialization of a mobile game in the Tower Defense genre, using Unity, with a focus on the Android platform. In this genre, players defend a base by building towers to stop waves of enemies. The project also analyzes methods of integrating monetization strategies, such as in-game ads and purchases. The main objective was to create a high-quality 2D mobile game optimized for Android, with integrated monetization tools. The tasks included analyzing development platforms, researching monetization models, and evaluating the economic efficiency of various tools. Development was carried out using Unity, with monetization integrated through in-app purchases and advertising. The Unity In-App Purchases Plugin ensures secure transactions, while the IronSource plugin optimizes revenue by integrating multiple ad networks. Firebase Analytics was used to track user engagement and support data-driven decisions. Collected data included performance reports from IronSource, retention rates from Firebase, general game analysis, user engagement, and advertising revenue trends in the first three months post-launch. Additionally, data on user activity, comparisons with another project, and mobile operating system popularity were used. In conclusion, the project highlighted the challenges of organic growth in a competitive market and the shift in player preferences toward hybrid games. The lessons learned emphasize the need for flexible marketing strategies and a deeper focus on user acquisition to achieve long-term success in the mobile gaming sector.
Description
Keywords
Tecnologias de desenvolvimento Ferramentas de desenvolvimento Monetização Aplicação móvel Jogos móveis