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Positioning of a religious destination. Complexities and challenges

2019Conference paper Open access
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dc.contributor.authorCorreia, Ricardo
dc.contributor.authorFranco, António
dc.contributor.authorFranco, João
dc.contributor.authorCéu, Feliciano
dc.date.accessioned2019-07-05T15:40:01Z
dc.date.available2019-07-05T15:40:01Z
dc.date.issued2019
dc.description.abstractThe positioning of a religious tourist destination has, in our days, a high importance and recognized the relevant economic impacts that tourism presents in these places, both in the development of the regions and in the brand image of this religious tourist destination. This paper seeks to approach the concept of positioning in marketing and religious tourism destination with the objective of verifying the state of art, highlighting the differences and conceptual similarities of the studies carried out by the various authors. We chose a conceptual methodology of literature review using the online databases. This paper, given its exploratory nature, has limitations that could encourage further research to measure the effectiveness of target marketing strategies and programs.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCorreia, Ricardo; Franco, António; Franco, João; Céu, Feliciano (2019). Positioning of a religious destination. Complexities and challenges. In International Workshop Tourism and Hospitality Management. Porto. p. 95-110. ISBN 978-989-54164-1-7pt_PT
dc.identifier.isbn978-989-54164-1-7
dc.identifier.urihttp://hdl.handle.net/10198/19412
dc.language.isoporpt_PT
dc.peerreviewedyespt_PT
dc.publisherISAG - European Business Schoolpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectTourist destinationpt_PT
dc.subjectImage of destinationpt_PT
dc.subjectPositioningpt_PT
dc.subjectReligious tourismpt_PT
dc.titlePositioning of a religious destination. Complexities and challengespt_PT
dc.typeconference paper
dspace.entity.typePublication
oaire.citation.conferencePlacePortopt_PT
oaire.citation.endPage110pt_PT
oaire.citation.startPage95pt_PT
oaire.citation.titleInternational Workshop Tourism and Hospitality Managementpt_PT
person.familyNameCorreia
person.familyNameFranco
person.givenNameRicardo
person.givenNameJoão
person.identifier2752542
person.identifier.ciencia-id8C10-37EE-796D
person.identifier.ciencia-idD811-8EE2-F7C5
person.identifier.orcid0000-0002-0132-4002
person.identifier.orcid0000-0001-6358-3803
person.identifier.scopus-author-id37085131800
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication99a2c38b-f63f-444f-809e-e3a9f73e732f
relation.isAuthorOfPublication564435c8-881e-45a5-a448-9b0db7838a0a
relation.isAuthorOfPublication.latestForDiscovery564435c8-881e-45a5-a448-9b0db7838a0a

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