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Advisor(s)
Abstract(s)
Na era digital em que vivemos, a identidade digital desempenha um papel fundamental para os
Municípios, especialmente no contexto do Turismo. O presente relatório de estágio aborda a
relevância da presença online para o Município de Vila Nova de Gaia. No âmbito do Marketing
Turístico, as estratégias de Marketing Digital desempenham um papel crucial na promoção e
desenvolvimento de destinos turísticos. As metas incluem aprimorar a presença online do
Município por meio do desenvolvimento de um website informativo, e estratégias de
envolvimento do público, através de newsletters.
Durante o estágio, foram definidos e cumpridos objetivos específicos, como o levantamento das
fragilidades no website do Turismo do Vila Nova de Gaia, a proposta de desenvolvimento de um
website atrativo e informativo para promover Vila Nova de Gaia como subdestino turístico, e a
criação de uma página dedicada ao Vinho do Porto no website. Além disso, a modernização do
layout da newsletter e a promoção da sua adesão foram iniciativas-chave para melhorar a
comunicação com turistas e operadores turísticos. Aumentar a sensibilização da marca Vila Nova
de Gaia como subdestino turístico e melhorar o reconhecimento da cidade entre os turistas foram
metas essenciais, todas ancoradas na crescente importância da identidade digital.
Este relatório resulta do estágio curricular realizado na Divisão de Turismo, órgão adjacente à
Câmara Municipal de Vila Nova de Gaia, no âmbito do Mestrado em Marketing Turístico da
Escola Superior de Comunicação, Administração e Turismo do Instituto Politécnico de Bragança.
Tendo concluído o período de estágio, foi realizado o relatório que se segue, de modo a
documentar as atividades decorridas.
In the digital age in which we live, digital identity plays a fundamental role for municipalities, especially in the context of tourism. This internship report addresses the relevance of online presence for the Municipality of Vila Nova de Gaia. In the context of tourism marketing, digital marketing strategies play a crucial role in the promotion and development of tourist destinations. The goals include improving the Municipality's online presence through the development of an informative website and public engagement strategies through newsletters. During the internship, specific objectives were defined and fulfilled, such as surveying the weaknesses in the municipality's tourism website, proposing the development of an attractive and informative website to promote Vila Nova de Gaia as a tourist sub-destination, and creating a page dedicated to Port Wine on the website. In addition, modernizing the layout of the newsletter and promoting its subscription were key initiatives to improve communication with tourists and tour operators. Raising awareness of the Vila Nova de Gaia brand as a tourist sub-destination and improving recognition of the city among tourists were essential goals, all anchored in the growing importance of digital identity. This report is the result of a curricular internship at the Tourism Division, a department of Vila Nova de Gaia City Council, as part of the Master's programme in Tourism Marketing at the School of Communication, Administration and Tourism of the Polytechnic Institute of Bragança. Having completed the internship period, the following report was drawn up to document the activities that took place.
In the digital age in which we live, digital identity plays a fundamental role for municipalities, especially in the context of tourism. This internship report addresses the relevance of online presence for the Municipality of Vila Nova de Gaia. In the context of tourism marketing, digital marketing strategies play a crucial role in the promotion and development of tourist destinations. The goals include improving the Municipality's online presence through the development of an informative website and public engagement strategies through newsletters. During the internship, specific objectives were defined and fulfilled, such as surveying the weaknesses in the municipality's tourism website, proposing the development of an attractive and informative website to promote Vila Nova de Gaia as a tourist sub-destination, and creating a page dedicated to Port Wine on the website. In addition, modernizing the layout of the newsletter and promoting its subscription were key initiatives to improve communication with tourists and tour operators. Raising awareness of the Vila Nova de Gaia brand as a tourist sub-destination and improving recognition of the city among tourists were essential goals, all anchored in the growing importance of digital identity. This report is the result of a curricular internship at the Tourism Division, a department of Vila Nova de Gaia City Council, as part of the Master's programme in Tourism Marketing at the School of Communication, Administration and Tourism of the Polytechnic Institute of Bragança. Having completed the internship period, the following report was drawn up to document the activities that took place.
Description
Keywords
Marketing Digital E-Turismo Municípios Newsletters