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Motivational factors of conference attendees – relevance of online communication and nationality

2022Journal article Open access
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dc.contributor.authorKazak, Hanna
dc.contributor.authorCorreia, Ricardo
dc.date.accessioned2022-02-03T17:06:27Z
dc.date.available2022-02-03T17:06:27Z
dc.date.issued2022
dc.description.abstractThe main goal of this paper is to understand whether there are different motivational factors of decision-making processes to attend a conference from people of different nationalities (namely Portuguese and Germans) as well as their social media usage and preferences. After the literature regarding the topic was analysed in order to guide the research, quantitative empirical research in the form of an online survey of 20 questions was conducted. 53 respondents in Germany and 56 respondents in Portugal were analysed. The findings revealed no significant differences between the 2 markets. The results gained from the empirical research revealed to be useful to be used as guidelines for the development of a social media-marketing plan in Germany for a company responsible for the organization of a big annual event for Product Managers in the Southern part of Europe that collaborated with this study.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationKazak, Hanna; Correia, Ricardo (2002). Motivational factors of conference attendees – relevance of online communication and nationality. Journal of Marketing Research and Case Studies. ISSN 2165-7009. p. 1-14pt_PT
dc.identifier.doi10.5171/2022.318812pt_PT
dc.identifier.issn2165-7009
dc.identifier.urihttp://hdl.handle.net/10198/25006
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIBIMA Publishingpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectOnline communicationpt_PT
dc.subjectConferencept_PT
dc.subjectAttendees motivationpt_PT
dc.subjectMarketingpt_PT
dc.titleMotivational factors of conference attendees – relevance of online communication and nationalitypt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage14pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleJournal of Marketing Research and Case Studiespt_PT
oaire.citation.volume2022pt_PT
person.familyNameCorreia
person.givenNameRicardo
person.identifier2752542
person.identifier.ciencia-id8C10-37EE-796D
person.identifier.orcid0000-0002-0132-4002
person.identifier.scopus-author-id37085131800
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication99a2c38b-f63f-444f-809e-e3a9f73e732f
relation.isAuthorOfPublication.latestForDiscovery99a2c38b-f63f-444f-809e-e3a9f73e732f

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