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Immersive digital marketing for smart cities focusing tourism

2022Conference object Restricted access
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dc.contributor.authorCunha, Carlos R.
dc.contributor.authorLopes, Luisa
dc.contributor.authorMendonça, Vítor
dc.date.accessioned2022-04-21T15:37:39Z
dc.date.available2022-04-21T15:37:39Z
dc.date.issued2022
dc.description.abstractThe tourism sector has gained increasing importance in the economy of many regions, or even countries, however, the way in which organizations and terri- tories communicate and promote each other, to attract tourists, significantly impacts the success of the sector, and digital marketing strategies have stood out as promising. Thus, in a digital society, in which information and communication technologies are present in the daily life of the general population, especially mobile technologies, it is essential that the tourism sector seeks innovative and differentiating marketing and communication strategies. When considering the technological advances, which have been asserted lately, wireless communication networks with high bandwidth, processing capacity of mobile technologies, Internet of Things, Big Data, Virtual and Augmented Reality, Empowered Smart Cities with different technology; it can be said that the conditions are in place so that new paradigms and marketing strategies can emerge. These technologies allow to communicate with the target audience in a more impactful way and stimulating different senses, that is, immersive. It is in this context that the opportunity and motivation for the development of this research work arises. In this sense, this work highlights the technologies that we consider most relevant, combining them in a conceptual model that is proposed and that we consider enhancing an immersive and innovative digital marketing strategy, for the promotion of touristic destinations.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCunha, Carlos R.; Lopes, Luísa; Mendonça, Vitor (2022). Immersive digital marketing for smart cities focusing tourism. Smart Innovation, Systems and Technologies. p. 605 - 614. ISBN 978-981-16-9267-3pt_PT
dc.identifier.doi10.1007/978-981-16-9268-0_51pt_PT
dc.identifier.isbn978-981-16-9267-3
dc.identifier.urihttp://hdl.handle.net/10198/25399
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringer Naturept_PT
dc.relationUNIAG, R&D unit funded by the FCT—Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education. UIDB/04752/2020.pt_PT
dc.relation.publisherversionhttps://link.springer.com/chapter/10.1007/978-981-16-9268-0_51pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectImmersive marketingpt_PT
dc.subjectSmart citiespt_PT
dc.subjectModelpt_PT
dc.subjectTourismpt_PT
dc.titleImmersive digital marketing for smart cities focusing tourismpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage614pt_PT
oaire.citation.startPage605pt_PT
oaire.citation.titleMarketing and Smart Technologiespt_PT
oaire.citation.volume279pt_PT
person.familyNameCunha
person.familyNameLopes
person.familyNameMendonça
person.givenNameCarlos R.
person.givenNameLuisa
person.givenNameVítor
person.identifierR-001-NSC
person.identifier.ciencia-id2316-5664-FF6F
person.identifier.ciencia-idE41C-366E-BE9E
person.identifier.ciencia-id591A-BFEF-2CD2
person.identifier.orcid0000-0003-3085-1562
person.identifier.orcid0000-0003-2039-0125
person.identifier.orcid0000-0001-7020-8235
person.identifier.ridH-2678-2014
person.identifier.scopus-author-id57202512811
person.identifier.scopus-author-id36550587200
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
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relation.isAuthorOfPublication42771c5a-f333-426b-88ee-dc11f4abac66
relation.isAuthorOfPublication.latestForDiscovery14626e32-5646-48ad-9242-30944450dd8e

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