Orientador(es)
Resumo(s)
Technology is a very important dimension to explain quality better than behaviours, in both Fitness Centres. FBs technology shows a higher explained for quality and behaviours compared to TFCs. Such results indicate technology as an explanatory dimension of quality perceptions and loyalty behaviours with different results by business model.
Descrição
Palavras-chave
Fitness Technology Business Models Members Behavioural Research Subject Categories::INTERDISCIPLINARY RESEARCH AREAS::Sports
Contexto Educativo
Citação
Pedragosa, Vera; Ferreira, Gabriel Felipe Nunes; Ferreira, Alan; Gonçalves, Celina (2023). The impact of technology on quality and member´s behavior in different fitness business models. In Revista Andaluza de Medicina del Deporte III TAPAS: Abstracts. 16:1, S8