| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 405.96 KB | Adobe PDF |
Advisor(s)
Abstract(s)
A tecnologia aplicada à comunicação eliminou barreiras, e permite que mais facilmente empresas e entidades possam interagir com os seus públicos. De facto, a cadeia de valor na comunicação tornou-se mais reduzida sendo cada vez mais habitual um contacto direto com diversos públicos (entre eles os turistas) via redes sociais e outros meios de comunicação próprios. Neste artigo, através da recolha de dados secundários disponíveis online, é feita uma análise da utilização da comunicação digital por parte de dois territórios de baixa densidade (Macedo de Cavaleiros e Vila Nova de Foz Côa) ambos com património mundial classificado pela UNESCO. A principal conclusão obtida é que ambos os municípios se encontram longe do potencial das possibilidades de interação abertas pelos canais digitais, sugerindo-se algumas formas de atuação com vista à sua melhoria.
Technology applied to communication has eliminated barriers and allows companies and entities to interact more easily with their audiences. In fact, the value chain in communication has become shorter and a direct contact with different publics (including tourists) via social networks and other means of communication is becoming more and more usual. In this paper, through the collection of secondary data available online, it is made an analysis of the use of digital communication by two low density territories (Macedo de Cavaleiros and Vila Nova de Foz Côa) both with world heritage classified by UNESCO. The main conclusion obtained is that both municipalities are far from the potential of the interaction possibilities opened by digital channels, suggesting some forms of action with a view to its improvement.
Technology applied to communication has eliminated barriers and allows companies and entities to interact more easily with their audiences. In fact, the value chain in communication has become shorter and a direct contact with different publics (including tourists) via social networks and other means of communication is becoming more and more usual. In this paper, through the collection of secondary data available online, it is made an analysis of the use of digital communication by two low density territories (Macedo de Cavaleiros and Vila Nova de Foz Côa) both with world heritage classified by UNESCO. The main conclusion obtained is that both municipalities are far from the potential of the interaction possibilities opened by digital channels, suggesting some forms of action with a view to its improvement.
Description
Keywords
Turismo Comunicação digital Territórios de baixa densidade
Citation
Cunha, Manuela; Correia, Ricardo; Carvalho, Aida (2022). O papel da comunicação digital na promoção turística de territórios de baixa densidade: o caso de Macedo de Cavaleiros e Vila Nova de Foz Côa = The role of digital communication in the tourism promotion of low density territories: the case of Macedo de Cavaleiros and Vila Nova de Foz Côa. In 17th Iberian Conference on Information Systems and Technologies, CISTI 2022. p.1-7. ISBN 978-989-33-3436-2
Publisher
IEEE