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Advisor(s)
Abstract(s)
Como pode o estímulo de projetos artísticos/
criativos em ambientes rurais favorecer as boas
práticas das Indústrias Culturais e Criativas (ICC)?
A trajetória desta investigação parte da existência
de um défice de entendimento sobre qual o
modelo e qual o valor instrumental das ICC para
o desenvolvimento sustentável em contextos
rurais. Alguns estudos desenvolvidos nestes
ambientes demonstram que o sucesso das ICC
não corresponde a um fenómeno unicamente
urbano; o êxito das ICC também se manifesta em
sistemas rurais. No quadro das ICC, o Design tem
manifestado um crescente comprometimento na
mudança do mercado ao impulsionar a inovação
social, a inovação tecnológica e a inovação
dos serviços culturais. O presente trabalho não
pretende unicamente entender o setor cultural
e criativo em ambientes rurais, mas também
apresentar hipóteses de soluções agregadoras
entre as comunidades rurais e os agentes
criativos, através dos métodos do Service Design
Thinking, tendo como referência a Rede Cultural
Sete Sóis Sete Luas (RCSSSL) em Alfândega da
Fé (AF) RCSSSL – AF. Delimitamos o campo de
estudo ao caso RCSSSL – AF para compreender
melhor o processo das ICC em ambientes rurais.
Pretendemos compreender a autossustentabilidade
do território de AF e como pode a RCSSSL
favorecer a inovação social e a construção de
narrativas comunicacionais, com recurso à
cultura local. Para o modelo de análise, optámos
por uma metodologia qualitativa: Research in
Design Context. Durante o estudo preliminar e a formulação de hipóteses, recolhemos e
organizamos informação segundo o modelo
Grounded Theory. Foram realizadas três
entrevistas – duas aplicadas à Câmara Municipal
de AF e uma ao Diretor Artístico da Associação
Cultural Sete Sóis Sete Luas. Os três guiões
integraram perguntas diretas, abertas e follow
up. Também analisámos dados recolhidos por via
da observação in loco e da pesquisa documental.
O propósito deste artigo é lançar hipóteses para
um modelo de inovação em ambientes rurais,
que estimule a instalação de clusters criativos
e redes locais para o fomento da visibilidade e
sustentabilidades desses territórios.
How can the boost to artistic / creative projects in rural environments promote good practices in the Cultural and Creative Industries (CCI)? This research follows from the diffuse understanding of the model and the instrumental value of CCI for sustainable development in rural contexts. Studies carried out in rural environments confirm that the rise of the cultural and creative Industries is a phenomenon applied not only to an urban ecosystem, but also in the countryside. Within the CCI, design has shown a growing involvement with a sustainable economy to drive social innovation, technological innovation and cultural services innovation. Our aims are not only understand the cultural and creative sector in rural environments, but also to present aggregating solutions between rural communities and creative agents, through Service Design Thinking methods, with reference to Sete Sóis Sete Luas Cultural Network (SSSLCN) at Alfândega da Fé (AF). The field study is limited (for feasibility) to the SSSLCN at AF for better understand the process/instrumental value of CCI in rural environments. Our purpose is to understand the self-sustainability of the territories, and how the SSSLCN can promote social innovation through local culture. For the analysis model we chose a qualitative methodology: Research in Design Context. During the preliminary study and the formulation of hypotheses, we collected and organised information based on Grounded Theory model. Three interviews were conducted: one with the Mayor of Alfândega da Fé, one with the head officer for Cultural and Tourism Affairs, and the third with the SSSL Artistic Director. The three scripts combined direct, open and follow up questions. We also analyse data collected through observations and documental research. The propose of this paper is launch hypotheses for an innovation model in rural environments, which encourage setting up creative clusters and local networks to promote visibility and sustainability of these territories.
How can the boost to artistic / creative projects in rural environments promote good practices in the Cultural and Creative Industries (CCI)? This research follows from the diffuse understanding of the model and the instrumental value of CCI for sustainable development in rural contexts. Studies carried out in rural environments confirm that the rise of the cultural and creative Industries is a phenomenon applied not only to an urban ecosystem, but also in the countryside. Within the CCI, design has shown a growing involvement with a sustainable economy to drive social innovation, technological innovation and cultural services innovation. Our aims are not only understand the cultural and creative sector in rural environments, but also to present aggregating solutions between rural communities and creative agents, through Service Design Thinking methods, with reference to Sete Sóis Sete Luas Cultural Network (SSSLCN) at Alfândega da Fé (AF). The field study is limited (for feasibility) to the SSSLCN at AF for better understand the process/instrumental value of CCI in rural environments. Our purpose is to understand the self-sustainability of the territories, and how the SSSLCN can promote social innovation through local culture. For the analysis model we chose a qualitative methodology: Research in Design Context. During the preliminary study and the formulation of hypotheses, we collected and organised information based on Grounded Theory model. Three interviews were conducted: one with the Mayor of Alfândega da Fé, one with the head officer for Cultural and Tourism Affairs, and the third with the SSSL Artistic Director. The three scripts combined direct, open and follow up questions. We also analyse data collected through observations and documental research. The propose of this paper is launch hypotheses for an innovation model in rural environments, which encourage setting up creative clusters and local networks to promote visibility and sustainability of these territories.
Description
Keywords
Indústrias culturais e criativas Contextos rurais Sustentabilidade dos territórios Service design thinking Rede Sete Sóis Sete Luas
Citation
Pires, Raquel; Mota, João A.; Tschimmel, Katja (2017). Indústrias culturais e criativas em contextos rurais: sobre(a)vivência da Rede Sete Sóis Sete Luas em Alfândega da Fé? In Sobrevivência: 5.º Encontro de Doutoramentos em Design. Aveiro. ISBN 978-972-789-504-5
Publisher
Universidade de Aveiro