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Abstract(s)
A crescente complexidade e competitividade do mercado, provenientes da constante evolução tecnológica, de sistemas e de produtos, obriga as empresas, nomeadamente as indústrias, a estarem em constante evolução e adaptação para corresponderem às expectativas dos consumidores e se destacarem no mercado. Para que isso seja possível, é essencial que as empresas conheçam bem tanto os consumidores como os seus concorrentes, para poderem elaborar planos estratégicos completos e eficientes. A presente investigação tem como objetivo analisar o efeito que um plano estratégico pode ter na vida e no sucesso de uma organização, perceber quais são as áreas funcionais que as organizações consideram mais importantes, quais são os instrumentos estratégicos utilizados, bem como os motivos para o seu uso e as dificuldades sentidas. Numa fase inicial procedeu-se à elaboração de uma revisão de literatura, para enquadrar o tema, conceitos e termos associados ao mesmo. A metodologia utilizada na investigação é de
carácter quantitativo e foi aplicado um inquérito por questionário às médias e grandes empresas portuguesas no setor industrial. Relativamente aos resultados obtidos, concluiu-se que um plano estratégico tem um efeito positivo no sucesso de uma empresa no setor industrial; quanto às hipóteses de investigação, apenas foi possível validar uma. Em suma, as empresas consideram importante o uso do planeamento estratégico, bem como as suas etapas, áreas funcionais e instrumentos associados. Constatou-se também que quanto maior for a importância que cada empresa atribui ao plano estratégico, maior é o seu desempenho em relação à concorrência, verificando-se também uma correlação positiva com o aumento da quota de mercado.
The growing complexity and competitiveness of the market, resulting from the constant evolution of technology, systems and products, means that companies, and industries in particular, have to constantly evolve and adapt to meet consumer expectations and stand out in the market. For this to be possible, it is essential for companies to know both their consumers and their competitors well, so that they can draw up complete and efficient strategic plans. The purpose of this research is to analyse the effect that a strategic plan can have on the life and success of an organization, to understand which functional areas organizations consider most important, which strategic instruments are used, as well as the reasons for their use and the difficulties experienced. Initially, a literature review was carried out to provide a framework for the topic, concepts and terms associated with it. The methodology used in the research is quantitative and a questionnaire survey was applied to medium and large Portuguese companies in the industrial sector. Regarding the results obtained, it was concluded that a strategic plan has a positive effect on the success of a company in the industrial sector, as for the research hypotheses, it was only possible to validate one. In short, companies consider it important to use strategic planning, as well as its stages, functional areas and associated instruments. It was also found that the greater the importance each company attaches to the strategic plan, the greater its performance in relation to the competition; there is also a positive correlation with increased market share.
The growing complexity and competitiveness of the market, resulting from the constant evolution of technology, systems and products, means that companies, and industries in particular, have to constantly evolve and adapt to meet consumer expectations and stand out in the market. For this to be possible, it is essential for companies to know both their consumers and their competitors well, so that they can draw up complete and efficient strategic plans. The purpose of this research is to analyse the effect that a strategic plan can have on the life and success of an organization, to understand which functional areas organizations consider most important, which strategic instruments are used, as well as the reasons for their use and the difficulties experienced. Initially, a literature review was carried out to provide a framework for the topic, concepts and terms associated with it. The methodology used in the research is quantitative and a questionnaire survey was applied to medium and large Portuguese companies in the industrial sector. Regarding the results obtained, it was concluded that a strategic plan has a positive effect on the success of a company in the industrial sector, as for the research hypotheses, it was only possible to validate one. In short, companies consider it important to use strategic planning, as well as its stages, functional areas and associated instruments. It was also found that the greater the importance each company attaches to the strategic plan, the greater its performance in relation to the competition; there is also a positive correlation with increased market share.
Description
Mestrado em IPB-ESTG e ASSOCIAÇÃO DE POLITÉCNICOS DO NORTE (APNOR): Instituto Politécnico do Cávado e do Ave, P. Porto, Instituto Politécnico de Viana do Castelo
Keywords
Planeamento estratégico Áreas funcionais Instrumentos estratégicos Setor industrial Plano estratégico