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Aiming towards green capability in the hospitality sector using nudge strategies

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dc.contributor.authorMartins, Marco
dc.contributor.authorGuerra, Ricardo Jorge da Costa
dc.contributor.authorSantos, Lara
dc.contributor.authorLopes, Luisa
dc.date.accessioned2024-08-29T10:09:46Z
dc.date.available2024-08-29T10:09:46Z
dc.date.issued2024
dc.description.abstractThe use of green marketing and nudge theory in the hospitality sector is an approach that aims to influence a person’s behavior by effectively steering them in a desired direction, in this case towards green consumption. It is therefore imperative that we ask ourselves how can we promote a ‘greener’ consumer behavior in the hospitality sector through nudging. Through a conceptual approach, one seeks to contribute to the debate and to raise new directions for re-search. A novel theoretical framework for green capabilities is also presented. Behavioral applications such as Nudge can help those making decisions in the hospitality sector to use Nudge when promoting green behavior in specific contexts. To the best of our knowledge, there has been little attempt to create a framework that explains the different dimensions that exist when intervening to implement green behaviors in the hospitality sector using Nudge strategies.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMartins, Marco; Guerra, Ricardo; Santos, Lara; Lopes, Luísa. (2024). Aiming towards green capability in the hospitality sector using nudge strategies. In Martins, Catarina, & Martins, Márcio. (Ed.). Proceedings Book XV International Tourism Congress. Boston: Sciendo. p. 254-265. ISBN 978-83-67405-28-7pt_PT
dc.identifier.doi10.2478/9788367405287-027pt_PT
dc.identifier.isbn978-83-67405-28-7
dc.identifier.urihttp://hdl.handle.net/10198/30211
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSciendopt_PT
dc.relation.publisherversionhttps://sciendo.com/chapter/9788367405287/10.2478/9788367405287-027pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nd/4.0/pt_PT
dc.subjectGreen behaviorpt_PT
dc.subjectGreen capabilitypt_PT
dc.subjectGreen marketingpt_PT
dc.subjectHospitality sectorpt_PT
dc.subjectNudgept_PT
dc.titleAiming towards green capability in the hospitality sector using nudge strategiespt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.conferencePlaceBostonpt_PT
oaire.citation.endPage265pt_PT
oaire.citation.startPage254pt_PT
oaire.citation.titleXV International Tourism Congresspt_PT
person.familyNameLopes
person.givenNameLuisa
person.identifier.ciencia-idE41C-366E-BE9E
person.identifier.orcid0000-0003-2039-0125
rcaap.rightsopenAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication4410123f-7cc3-4a8d-a596-4a08d1d13b5b
relation.isAuthorOfPublication.latestForDiscovery4410123f-7cc3-4a8d-a596-4a08d1d13b5b

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