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Advisor(s)
Abstract(s)
The aim of this paper is to provide an analysis that will be necessary for the development of a future digital marketing plan for CubiCasa OY with the main goal to attract new customers in the United States market. Specifically, the following topics are addressed during the analysis: external and internal examination of CubiCasa in the United States market to assess the current company’s position in the market; performing empirical research to figure out the most important aspects for real estate photographers and businesses.
It was followed a qualitative research method with semi-structured surveys sent by Google forms to eight customers who use floor plan creation tools and operate in the US.
The findings will help to analyze and make an appropriate decision when adapting it to a digital marketing plan and help to improve customer reach and brand awareness among the United States floor plan makers and companies specializing in real estate business.
Description
Keywords
Digital marketing Case study Qualitative research Digital channels
Pedagogical Context
Citation
Zaikauskas, Adomas; Correia, Ricardo; Cunha, Carlos R. (2022). Digital marketing plan for CubiCasa OY USA. IBIMA Business Review. ISSN 1947-3788. p.1-14
Publisher
IBIMA Publishing