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Urban Tourism Marketing Innovation: Mapping the Backpacker's Journey

2024Comunicação em conferência Acesso aberto
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datacite.subject.fosCiências Sociais
dc.contributor.authorCoelho, Ana Sofia
dc.contributor.authorMartins, Márcio Ribeiro
dc.date.accessioned2026-03-25T23:23:37Z
dc.date.available2026-03-25T23:23:37Z
dc.date.issued2024
dc.description.abstractThe tourism industry plays an important role in the Portuguese economy, particularly contributing to the increase of Gross Domestic Product (GDP) and job creation. Additionally, the rapid development of new technologies and the use of social networks means that tourists are increasingly well-informed and their behavior is changing and adapting to new realities. Among various types of tourism, the growing demand for urban tourism stands out, and although it is a little-studied phenomenon, backpacker tourism is revealed as a market segment that needs to be better understood. Backpacker tourism can be defined as “the activities developed by a complex and heterogeneous group of travelers, made up predominantly of young people who travel for longer periods than usual and with flexible and informal travel itineraries” (Martins & Costa, 2021, p.1). This article aims to demonstrate a backpacker journey mapping model. Backpacker journey mapping is also known as mapping the tourist's points of contact with the service provider (Lemon & Verhoef, 2016). This proposed model will be a strategic tool that can be able to be used by managers, or tourism professionals, to offer and promote the services´ innovation that are more suitable and desired by Backpackers.eng
dc.identifier.citationCoelho, A. S., & Martins, M. R. (2024). Innovation in urban tourism marketing: Mapping the backpacker’s journey. In L. Medina, E. Coelho, & A. Lopes (Eds.), Livro de atas do Congresso Internacional de Turismo – ITC’24: A imagem e a sustentabilidade dos destinos turísticos (Book of proceedings of the International Tourism Congress – ITC’24: The image and sustainability of tourist destinations). Universidade Técnica do Atlântico.
dc.identifier.isbn978-989-36413-0-9
dc.identifier.urihttp://hdl.handle.net/10198/36300
dc.language.isoeng
dc.peerreviewedyes
dc.publisherIn L. Medina, E. Coelho, & A. Lopes (Eds.)
dc.relationCentre for Tourism Research, Development and Innovation
dc.relationUIDB/04470/2020
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.subjectMarketing
dc.subjectInnovation
dc.subjectConsumer Behaviour
dc.subjectBackpacker
dc.subjectUrban tourism
dc.titleUrban Tourism Marketing Innovation: Mapping the Backpacker's Journeyeng
dc.typeconference paper
dspace.entity.typePublication
oaire.awardNumberUIDB/04470/2020
oaire.awardTitleCentre for Tourism Research, Development and Innovation
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04470%2F2020/PT
oaire.citation.conferenceDate2024-11-27
oaire.citation.conferencePlaceUniversidade Técnica do Atlântico, São Vicente, Cabo Verde Editores
oaire.citation.endPage261
oaire.citation.startPage259
oaire.citation.titleCongresso Internacional de Turismo - ITC'24
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameCoelho
person.familyNameMartins
person.givenNameAna Sofia
person.givenNameMárcio Ribeiro
person.identifier2270676
person.identifier.ciencia-idBC1C-630F-3EA4
person.identifier.ciencia-id7D1E-7619-8418
person.identifier.orcid0000-0003-3389-3231
person.identifier.orcid0000-0003-3343-3155
person.identifier.scopus-author-id57194633812
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication111469c0-b9b7-4769-ba84-5e501efb9534
relation.isAuthorOfPublication3ad0086b-478d-46a3-9758-15c8bd13d078
relation.isAuthorOfPublication.latestForDiscovery111469c0-b9b7-4769-ba84-5e501efb9534
relation.isProjectOfPublication07b15ed3-0a9d-4adf-b373-536e70b62db6
relation.isProjectOfPublication.latestForDiscovery07b15ed3-0a9d-4adf-b373-536e70b62db6

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