Orientador(es)
Resumo(s)
Corporate identity, as a tool for identifying an interactive structure
trough visual depict representation in part icular, the creativity
domains, where is possible to explore an innovative knowledge
through systemic perspective. Innovation has origin in the
exploration of creativity and in the capacity to connect the dots
(Jobs, Steve), usually suspended asleep or that belong to our
internal/external scenery. Most of the individuals interpret
creativity as a generic procedure, something which cannot be
measured or even planned. The cultural barriers and the strict
structures still rooted in our traditions, increase this gap between
human creative brains and the real creative production (Barreto,
2007).
Descrição
Palavras-chave
Contexto Educativo
Citação
Costa, Carlos Casimiro da; Fernandes, António Augusto; Medeiros, Albertina (2009). Corporate identity design Innovation. In First International Conference on Integration of Design, Engineering and Management for Innovation IDEMI09. Porto, p. 160