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Determinantes sustentáveis da intenção de compra de alimentos biológicos em Portugal
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Advisor(s)
Abstract(s)
Identificar fatores sustentáveis com impacto na intenção compra de alimentos
biológicos foi o tema escolhido para o presente estudo, devido ao facto, do consumo de
alimentos biológicos ser um tema bastante atual, pois a procura destes produtos peculiares
tem vindo a aumentar ao longo dos últimos anos em Portugal e a nível mundial.
O objetivo genérico desta investigação é contribuir para a produção de
conhecimento sobre as atitudes, preferências, hábitos e comportamentos do consumidor
português em relação aos alimentos biológicos.
A recolha de dados, realizada através da utilização de um questionário (online)
decorreu entre 9 de janeiro de 2024 a 6 de fevereiro de 2024. Foi obtida uma amostra
constituída por 413 consumidores de nacionalidade portuguesa. A média de idades
registada foi 44,7 anos (DP = 11.069 anos), a mediana e a moda foram 47 e 48 anos,
respetivamente. A maioria dos inquiridos vivia nos distritos de Bragança (64,0%), Porto
(10,4%) e Vila Real (5,1%) e residia em meio urbano (69,2%).
Os resultados revelaram que a maioria dos consumidores tinha um nível de
conhecimento positivo acerca de alimentos biológicos (83,8%) e identificava o logotipo
biológico da União Europeia (68,0%). Os legumes frescos (62,7%) e as frutas frescas
(59,6%) eram os produtos mais frequentemente consumidos e eram, por norma,
adquiridos diretamente ao produtor (50,5%).
Os resultados desta investigação demonstraram que as atitudes, as preocupações
ambientais, a consciência da saúde e o preço percebido, para além de terem um impacto
positivo, explicavam, em 57,5%, a intenção de compra de produtos biológicos. Ademais,
as mulheres registaram maior preocupação ambiental e melhor compreensão
relativamente ao preço praticado e associado aos alimentos biológicos. Por fim, quem já
experimentou ou consumiu produtos biológicos manifestou maior intenção de compra,
assim como maior preocupação ambiental, maior consciência de saúde e melhor
compreensão e, consequentemente, atribuía maior importância ao preço percebido,
comparativamente aos não consumidores de alimentos biológicos.
Identifying sustainable factors that impact the intention to purchase organic food was the topic chosen for this study since the consumption of organic food is a very current topic, as the demand for these unique products has been increasing over the last few years in Portugal and worldwide. The general objective of this research is to contribute to the production of knowledge about the attitudes, preferences, habits, and behaviors of Portuguese consumers in relation to organic food. The data was collected through an online questionnaire between January 9, 2024, and February 6, 2024. A sample consisting of 413 consumers of Portuguese nationality was obtained. The average age was 44.7 (SD = 11.069), and the median and mode were 47 and 48, respectively. The majority of respondents lived in urban areas (69.2%) of the Bragança (64.0%), Porto (10.4%) and Vila Real (5.1%) districts. The results showed that most consumers had a positive level of knowledge about organic foods (83.8%) and identified the European Union organic logo (68.0%). Fresh vegetables (62.7%) and fresh fruit (59.6%) were the most frequently consumed products and were usually purchased directly from the producer (50.5%). This research showed that attitudes, environmental concerns, health awareness, and perceived price, in addition to having a positive impact, explained 57.5% of the intention to purchase organic products. Furthermore, women reported greater environmental concern and a better understanding of the price charged and associated with organic foods. Finally, those who had already tried or consumed organic products showed greater intention to purchase, as well as greater environmental concern, greater health awareness, and better understanding. Consequently, they attributed greater importance to perceived price than non-consumers of organic foods.
Identifying sustainable factors that impact the intention to purchase organic food was the topic chosen for this study since the consumption of organic food is a very current topic, as the demand for these unique products has been increasing over the last few years in Portugal and worldwide. The general objective of this research is to contribute to the production of knowledge about the attitudes, preferences, habits, and behaviors of Portuguese consumers in relation to organic food. The data was collected through an online questionnaire between January 9, 2024, and February 6, 2024. A sample consisting of 413 consumers of Portuguese nationality was obtained. The average age was 44.7 (SD = 11.069), and the median and mode were 47 and 48, respectively. The majority of respondents lived in urban areas (69.2%) of the Bragança (64.0%), Porto (10.4%) and Vila Real (5.1%) districts. The results showed that most consumers had a positive level of knowledge about organic foods (83.8%) and identified the European Union organic logo (68.0%). Fresh vegetables (62.7%) and fresh fruit (59.6%) were the most frequently consumed products and were usually purchased directly from the producer (50.5%). This research showed that attitudes, environmental concerns, health awareness, and perceived price, in addition to having a positive impact, explained 57.5% of the intention to purchase organic products. Furthermore, women reported greater environmental concern and a better understanding of the price charged and associated with organic foods. Finally, those who had already tried or consumed organic products showed greater intention to purchase, as well as greater environmental concern, greater health awareness, and better understanding. Consequently, they attributed greater importance to perceived price than non-consumers of organic foods.
Description
Keywords
Produtos biológicos Alimentos Sustentabilidade Desenvolvimento sustentável Saúde Ambiente Consumidor