Unidade de Investigação Aplicada em Gestão

Funder

Organizational Unit

Publications

The role of Facebook in the tourist experiences

Publication . Franco, António; Correia, Ricardo; Franco, João

Social networks are increasingly playing a key role in tourism experiences affecting destinations and individuals. This study intends to explore the motivations and behaviors and experiences of the tourists through the contents placed in the social network: Facebook. These behaviors that relate to travel experiences are valuable articulations of sociability and emotional support, sometimes constituting relevant sources of information when making vacation decisions, that is, the impact they have on the choice and planning of vacations. We adopted a methodology of comprehensive literature review and state of the art analysis, analyzing how this social network influences and shapes the perceptions and emotions of the tourists in the choice of destinations, before and during the trip. It significantly enhances the emotions of the traveler and thus improves the tourist experiences. However, this theme has the potential to be more developed (research gap) in terms of literature recommending future research on the phenomenon.

2019Conference object

Open access

Iniciação ao Blended Learning em Contabilidade Financeira com a Aplicação SimEmp

Publication . Alves, Jorge; Soares, Ricardo; Moutinho, Nuno

Com a necessidade de adotar e combinar diferentes formas de ensino e aprendizagem, foi utilizado o Simulador Empresarial (SimEmp- Avaliação) como ferramenta de apoio à iniciação do blended learning em contabilidade financeira. O SimEmp- Avaliação permite combinar o ensino presencial com o desenvolvimento de outras atividades online. Assim, os docentes definem um conjunto de questões e a respetiva resolução, as quais podem ser utilizadas em uma ou mais avaliações e os alunos, num período definido e fora da sala de aula, respondem a essas questões e/ou elaboram diferentes elementos das demonstrações financeiras. No final do período de cada avaliação, a aplicação apresenta automaticamente a classificação de cada aluno e permite ao docente visualizar as respostas às questões.

2019Conference object

Open access

Financial imbalance in Portuguese local government: a descriptive analysis

Publication . Nogueira, Sónia P.; Ribeiro, Nuno A.; Basílio, Eva Cláudia Gomes da Costa

This study aimed to make a descriptive analysis of local authorities’ financial imbalance, so as to identify its possible determinants. Data were analysed for all Portuguese local authorities (308) for the period 2014 to 2016. The results led to concluding that the number of municipalities with a financial imbalance diminished during the period of analysis. Large municipalities are less likely to be in situations of financial imbalance. There also seems to be evidence that municipalities governed by a minority, as well as those without financial independence, are more likely to find themselves in this situation. Concerning political ideology (parties on the right or left), no evidence was found of this influencing financial imbalance. This evidence could contribute to those in charge of local authorities defining policies and measures to reduce financial imbalance.

2019Conference object

Restricted access

Comparison of financial performance between branded and nonbranded hotel companies using composite indicator

Publication . Martins, Catarina Antónia; Vaz, Clara B.; Alves, Jorge

The Hospitality industry is one of the main sectors of tourism activity, being important to assess the performance of the hotel companies. The aim of the present paper is to study the financial performance of 570 companies operating hotel units in Portugal, in 2017, allowing for comparison among companies with similar stars rating and market orientation to explore the question of branded and non-branded affiliation. This issue is studied using a methodology based on Data Envelopment Analysis to assess the overall performance for each company. The hotel company performance is assessed through the aggregation of multiple financial indicators using the composite indicator derived from the DEA model. The empirical results show that the hotel branded companies have, on average, significantly, higher overall financial performance than hotel non-branded companies. Although, the best practices are observed in hotel branded and non-branded companies. This analysis can support the strategic decision process of the hotel companies in choosing to operate independently or selecting a brand affiliation.

2019Conference object

Restricted access

The cultural marketing in the relational management: a preliminary minho cultural approach

Publication . Silva, Armandina; Sousa, Bruno Miguel; Fernandes, Paula Odete

The cultural sector is as complex and varied as the concept of culture itself. Building on the rapid and profound technological changes of the early 21st century, creative economy has emerged, spurred by globalisation and the rapid sharing of information. In Portugal, the cultural and creative sector is experiencing growing momentum, thus making a positive contribution to increase the country’s wealth and foster job creation. Therefore, this study aims to understand the importance of cultural marketing to relationship management and customer loyalty. Particularly, it intends to learn how relationships between the various stakeholders are established, and what kind of actions are developed by cultural organisations to raise and retain public interest, as well as their impact. The methodology used was a case study, which combines qualitative and quantitative approaches, based on document analysis, semi-structured interviews, and a survey on cultural habits, all tied with the Cartão Quadrilátero Cultural (CQC) [Quadrilateral Cultural Card]. Results seem to show that general marketing principles have been adopted by cultural organisations due to the different advantages they offer, namely, boosting funding sources, improving customer acquisition and loyalty, and increasing brand value. From the answers provided by the 305 CQC-holding respondents that constitute the study sample, one may conclude that there is satisfaction and loyalty, and 69% are consumers-promoters. The present research focuses only on cultural equipment for the performing arts, and therefore it does not cover other cultural sectors. It employs an interdisciplinary perspective, with contributions to management (of cultural services) and marketing (i.e., cultural touring and circulation of audiences). In order to further this study and facilitate the comparison of results, it should be extended to other cultural sectors (e.g., museums). This study intends to contribute to the development of scientific knowledge in the area of cultural and relationship marketing.

2019Conference object

Open access