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- Made of Soul – Creative tourism in Low-density territoriesPublication . Rodrigues, Isabel Cunha; Correia, Ricardo; Fontes, RutaEste artigo tem como objetivo refletir acerca da importância das práticas criativas estimuladas por associações e entidades locais para o desenvolvimento de territórios de baixa densidade. Metodologia: Foi seguida uma abordagem exploratória, recorrendo-se unicamente a uma análise bibliográfica de 4 associações instaladas em territórios de baixa densidade elaborando uma breve descrição dos objetivos e atividades. Resultados: Os resultados obtidos evidenciam a importância das associações locais como entidades despoletadoras de práticas criativas que podem potenciar e revigorar, através de inovação, a memória rural, criando diferenciação e competitividade aos territórios Limitações: A principal limitação do artigo é a sua natureza exploratória, sendo baseado apenas numa análise de dados secundários e artigos de investigação sobre as 4 associações analisadas. Originalidade: Apesar de as associações alvo deste estudo já terem sido previamente analisadas é feita uma integração da sua atividade e efeitos nos territórios onde desenvolvem a sua atuação resultando desse facto a originalidade deste estudo.
- The impact of user-generated content in shaping the image of tourist destination across different generationsPublication . Aksionova, Evelina; Correia, Ricardo; Mendonça, Vítor; Fontes, RutaThe rise of social media and online review platforms has given travelers a platform to share their experiences and opinions about destinations, accommodations, and attractions which can influence the perception of a destination among potential visitors. The paper suggests a framework for future empirical research that considers different generations as a moderator variable between User-Generated Content (UGC) and the image of tourist destinations. This is based on the idea that different generations have different preferences, expectations, and attitudes toward travel, which can influence how they perceive and react to UGC. Overall, this paper contributes to the growing body of literature on the impact of UGC on the tourism industry. By proposing a model that considers generational differences, it highlights the importance of understanding the diverse preferences and attitudes of travelers in shaping the image of tourist destinations.
- Trust in influencer marketing: factors influencing followers’ perceptions in the baltic countriesPublication . Randers, Maria; Venciute, Dominyka; Correia, Ricardo; Fontes, RutaThis study explores the factors that influence followers’ trust in influencer marketing in the Baltic countries and provides practical recommendations for agencies and influencers. Through a comprehensive literature review, the study emphasizes the significance of influencer credibility, encompassing elements such as expertise, image congruence, branded content labeling, and the influencer-follower relationship. The research employs a mixed-methods approach, combining quantitative data collection through a survey targeting social media users and qualitative data collection through interviews with influencer marketing experts. The findings reveal that followers are more likely to trust influencers who exhibit expertise in the specific field being advertised, while incoherence between regular content and advertisements decreases credibility. The outcomes provide valuable insights, offering practical recommendations for agencies and influencers to establish trust and credibility in their advertising efforts.
- AI innovations for travel and tourismPublication . Correia, Ricardo; Martins, Márcio Ribeiro; Fontes, RutaThe tourism industry faces pressing challenges amidst the integration of artificial intelligence (AI) technologies. It is necessary to address the lack of a comprehensive understanding of AI's impact on the sector, emphasizing its role in reshaping the travel ecosystem, enhancing customer experiences, and optimizing operational efficiency. Ethical considerations surrounding AI implementation in tourism must be thoroughly examined to guide responsible technology use. AI Innovations for Travel and Tourism illuminates how AI revolutionizes travel ecosystems, beginning with an insightful introduction to AI's impact on tourism, laying the groundwork for a nuanced understanding of its transformative potential. Delving into personalized travel planning, the book navigates the reader through the intricacies of AI-enhanced destination recommendations, digging into how these technologies redefine the travel experience. Smart booking systems and travel experiences demonstrate how AI streamlines operations and raises customer satisfaction. The exploration extends to AI's role in travel marketing, emphasizing targeted campaigns and enhanced customer engagement. In-depth discussions on AI, big data, and user-generated content unveil the intricate connections that drive innovation in the industry. This book also delves into analyzing visitors' spatiotemporal behavior which provides valuable insights for destination managers and marketers. The ethical dimensions of AI-powered tourism are also discussed, exploring responsible AI use. This book is ideal for tourism scholars, educators, students, researchers, and industry professionals
- Artificial Intelligence and Visitors' Spatiotemporal BehaviourPublication . Martins, Márcio Ribeiro; Correia, Ricardo; Fontes, RutaThe main purpose of this chapter is to understand how artificial intelligence (AI) has evolved in the academic literature on visitors’ spatiotemporal behaviour (STB), identifying the key thematic areas that have drawn most research interest to help academics and professionals to gain a better understanding of AI usage on this topic. The literature review was based on a search of scientific documents available on the Scopus platform concerning the use of AI on visitors’ STB studies. On a first stage the number of documents published per year and the identification of the most representative journals and authors are presented and discussed. On second stage, a content analysis was conducted, and bibliometric method such as, co-occurrence analysis, was used. The most productive and cited authors were identified and although the number of articles published is not very high, reveal some interest of researchers on this issue, particularly during 2023. The most important key thematic areas and some implications for future research were also identified and discussed.
- Preface - AI Innovations for Travel and TourismPublication . Correia, Ricardo; Martins, Márcio Ribeiro; Fontes, Ruta
- Sustainability in wine tourism: a bibliometric and content reviewPublication . Fontes, Filipa; Correia, Ricardo; Carvalho, Aida; Fontes, RutaThe wine sector increasingly recognizes the importance of adopting sustainable practices. In tourism, sustainability works as a valuable and appropriate tool to attract tourists, who are increasingly selecting companies that have sustain- able performance. This paper aims to identify and analyze the existing literature related to the topic of sustainability in wine tourism. Based on a literature review, this study provides an analysis of the most important topics in the research related to sustainability in wine tourism. This analysis is divided into two phases, a qualitative analysis with a literature review, and a bibliometric analysis through VosViewer. The results show that sustainability in wine tourism has been an area of growing interest, with a greater number of publications in recent years. The most recent research topics are related to the strategic approach, competitiveness, covid-19, spatial-temporal analysis, and sustainable practices.
- Increasing customer engagement in digital marketing campaigns in a time of AIPublication . Dudzinskaite, Urte; Correia, Ricardo; Venciute, Dominyka; Fontes, RutaThe study aims to analyze how customer engagement can be increased in digital marketing campaigns to improve connections with customers. To achieve this aim, empirical research was conducted to get valuable insights into factors that contribute the most to increasing engagement in digital marketing campaigns. The study employed a qualitative research method, and 10 semi-structured interviews were conducted with potential digital marketing campaigns customers dividing them into two age groups of A20-30 and A40-50. The research showed that engagement tactics enhance the performance of digital marketing campaigns and substantially influence users’ willingness to interact with digital ads actively. Relevance, clear message, aesthetic design, personalized content, and informativeness have the greatest impact on shaping user behavior and starting active engagement. Taking research results into consideration, managerial recommendations were provided using the RACE framework regarding each phase of the engagement: plan, reach, act, convert, and engage.