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- Digital communication on higher education institutions: challenges and tools for researchPublication . Santos, Arlindo; Lopes, Luisa; Brasil, MarcusChanges in the Higher Education (HE) paradigm in Portugal, have made the sector competitive where different Higher Education Institutions (HEI) adapt marketing strategies to foster their education offer and differentiation factors in order to attract and maintain a higher number of students. With the increasing reduction in birth rates in Portugal, the investment on internationalization becomes a need in order to maintain the number of students. At the same time, the rapid proliferation of communication technologies affected the recruitment of new students and the communication strategies of HEI. The Instituto Politécnico de Bragança (IPB), being aware of this reality and recognizing the importance of digital communication tools, established in its strategic plan 2018–2022 objectives related to its internal and external communication in the digital context. For that purpose, various tools of research were conceptualized and implemented on an earlier phase of a digital communication plan. The originality and contribution of this work is to open this research methodology to the public sphere looking for critical analysis and construction.
- Alcântaras – o som é um sistema: expanded poetics of production/reception of audio and visual scintillations of sound as a systemPublication . Brasil, Marcus; Alves, CesárioAlcântaras, as the name suggests (bridge, in Arabic), proposes the cre-ation of bridges that connect dispersed temporalities and technologies, but with the same matrix: territoriality and shared ethnicity. A certain State of Nature of living matters that demands, more than an opposition to the Rule of Law, a certain Ecology of Knowledge. A palm tree in the wind, music that spreads in the tidal breeze, by connecting image and sound, ancestral and emerging technologies, nature and culture, body and sound, we want to show the sound that emerges from the wind and the images heard by light, both in ethereal vibrational move-ment. Alcântara, in Maranhão, Brazil, which was once the scene of the commer-cial development of cotton crops, today pulses with reggae sound systems and Creole drums coming from the quilombola communities that were created during and after the end of the colonial era. Such communities are spaces of resistance and maintenance of very refined practices of a cultural framework that involves religiosity, art and life, and body politics. This essay reflects on the process that permeates this artistic investigation, by revealing sparkling/sound excerpts from a strong amalgam of black culture, hid-den in a recess on the coast of Maranhão, which find in the reunion of the visions of a collective of artists and at the intersection of their practices, a unique and unrepeatable synthesis.