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- Alavancar a criação e integração de conteúdos de realidade virtual através de uma plataforma colaborativa: o caso do sector do turismoPublication . Mendonça, Vítor; Cunha, Carlos R.; Morais, Elisabete Paulo; Gomes, João PedroA Realidade Virtual apresenta-se como uma ferramenta tecnológica promissora a qual poderá constituir-se como uma oportunidade para que as organizações possam desenvolver novos paradigmas de comunicação que poderão traduzir-se em vantagens competitivas. A aplicação da Realidade Virtual no âmbito do sector do turismo poderá criar novas oportunidades e atingir públicos que de forma tradicional não seriam alcançáveis. Contudo, o desenvolvimento deste tipo de soluções implica elevado esforço e recursos que a generalidade das organizações não dispõe. Neste contexto, consideramos oportuno o desenvolvimento de uma plataforma colaborativa que promova a disponibilização de conteúdos de Realidade Virtual. Para tal propósito, apresentamos um modelo e a proposta de desenvolvimento de um portal web colaborativo que permita, a diversas entidades, agilizar a disponibilização de conteúdos, assim como o desenvolvimento de uma aplicação de Realidade Virtual, de conteúdos dinâmicos, para os utilizadores.
- The role of gamification in material and immaterial cultural heritagePublication . Cunha, Carlos R.; Mendonça, Vítor; Morais, Elisabete Paulo; Carvalho, AidaCultural heritage is a legacy that we herder from our ancestors and that we should deliver to our decedents. In this sense, the first steep that we should take, after preserve this heritage, is to develop solutions that enable effective and democratic ways to share and promote it. Unfortunately, this demand presents several constrains – in what concerns to material heritage, most people will never be able to visit all the major civilizational cultural heritages. Also in the immaterial cultural heritage, to much ancestral knowledge is only owned and memorized buy elder people. This last issue leads to a forgetfulness of many traditions, legends, rituals and a whole set of cultural heritage that has not been previously digitized. For last, its important stand that legacy is related to the ability to give to the next generation something. This demand must start in early stages – since people childhood. This paper review the concept of gamification and is potential to the fruition of cultural material and immaterial heritage exploring the affective relations between young people and games to discuss the potential of gamification for cultural heritage. Finally, this paper presents a conceptual model to frame gamification role in the cultural material and immaterial heritage context. We intend, in future work, explore the proposed model, using prototyping and user-data analysis.
- The role of information and communication technologies in the creation and support of touristic routesPublication . Carvalho, Aida; Cunha, Carlos R.; Mendonça, Vítor; Morais, Elisabete PauloThe tourism sector has become one of the most important engines of economic growth for many countries. With the evolution of Information and Communication Technologies, new opportunities have arisen for a reengineering in the way the various tourism and hospitality industries interact with tourists. Equally, new possibilities open to the entities that vision to promote the patrimony and endogenous products of their regions. Information and Communication Technologies are today one of the most critical areas for the success of tourism and how tourist destinations can be promoted. Tourists, increasingly a digital generation, expect that the access to information and services be done in an innovative, immersive and contextualized way, through the use of technologies that are embedded in their daily lives. This article discusses the touristic routes creation process and the role of Information and Communication Technologies in the creation and support of touristic routes. Also, a technological model is presented in its conceptual perspective, as well the functional modelling of its main components and features.
- The use of virtual reality to boost the promotion of touristic destinations and the interpretation of heritagePublication . Cunha, Carlos R.; Mendonça, Vítor; Gomes, João Pedro; Morais, Elisabete Paulo; Moreira, André SilvaTourism and heritage are fundamental assets in many modern economies and certainly fundamental from a civilizational and generational point of view. Its promotion and interpretation are therefore important, and in these fields, technologies have played a fundamental and revolutionary role. In this scenario, Virtual Reality demonstrates an enormous potential in the promotion of destinations and in the creation of immersive experiences that allow a better interpretation of destinations and heritage, as well, as a greater attractiveness for the younger generations. This article, after reviewing concepts, proposes a conceptual model capable of contributing to a more agile and massified creation of Virtual Reality experiences. Finally, is presented an experimental prototype created for an olive oil museum, with the aim of facilitating the interpretation, by visitors, of its permanent exhibition objects.
- Gestão de big data: novos paradigmasPublication . Morais, Elisabete Paulo; Cunha, Carlos R.; Mendonça, VítorA popularidade crescente de aplicações Web de acesso massivo que armazenam e analisam grandes quantidades de dados, sendo o Facebook, o Twitter, a Amazon e a Google alguns exemplos proeminentes de tais aplicações, apresentam novas exigências que desafiam os tradicionais SGBDR. Motivados principalmente por questões de escalabilidade, uma nova geração de bases de dados, apelidadas de NoSQL, tem vindo a ganhar alguma força. Neste artigo serão apresentadas as principais características dessas bases de dados. As bases de dados NoSQL são comparadas com os tradicionais SGBDR e conceitos importantes serão explanados.
- The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through productsPublication . Cunha, Carlos R.; Mendonça, Vítor; Carvalho, Aida; Morais, Elisabete PauloIn small and rural regions, where we can many times find top quality products, there is, many times, a greater difficulty in promoting their products. This difficulty begins in the nature of the companies that manufacture these products. These companies are typically family-owned or small-sized, not having large capacity to carry out very elaborate marketing strategies. They often depend of the tourist attractiveness of the regions themselves to leverage their sales. This paper discuss the challenges for the promotion of regional products and rural regions, review the role of smartphones and the main tag-based contextualization mechanisms and their potential for leverage the sale of rural regional products and, finally, presents a cooperationbased conceptual model, where are combined contextualization-tags and mobile devices to promote regional products, leverage sales and promote rural regions by attracting new visitants, making regional products a window-mechanism to the promotion of rural regions heritage and tourism-related services.
- Avaliação SEO dos websites dos hotéis das Terras de Trás-os-Montes através do UbersuggestPublication . Morais, Elisabete Paulo; Cunha, Carlos R.; Mendonça, VítorO SEO (Search Engine Optimization) é uma estratégia de marketing digital que consiste em otimizar um site para melhorar a sua visibilidade e posicionamento nos resultados dos motores de pesquisa. Isso é importante porque a grande maioria das pessoas que procuram por um serviço ou produto, como um hotel, utilizam os motores de pesquisa para encontrar informações relevantes. Ao otimizar o website do hotel com palavras-chave relevantes, meta tags, conteúdo de qualidade e outros elementos importantes para o SEO, o site tem mais chances de aparecer na primeira página dos resultados orgânicos quando alguém efetua uma pesquisa. Além disso, o SEO também é importante para melhorar a experiência do utilizador no website, aumentando a velocidade de carregamento, a facilidade de navegação e a relevância do conteúdo. Isso pode aumentar o tempo que o visitante permanece no website e as chances de ele se tornar um cliente. Pretende-se com o presente artigo efetuar uma auditoria SEO aos websites dos hotéis de 4 e 3 estrelas da região Terras de Trás-os-Montes.
- The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through productsPublication . Cunha, Carlos R.; Mendonça, Vítor; Carvalho, Aida; Morais, Elisabete PauloIn small and rural regions, where we can many times find top quality products, there is, many times, a greater difficulty in promoting their products. This difficulty begins in the nature of the companies that manufacture these products. These companies are typically family-owned or small-sized, not having large capacity to carry out very elaborate marketing strategies. They often depend of the tourist attractiveness of the regions themselves to leverage their sales. This paper discuss the challenges for the promotion of regional products and rural regions, review the role of smartphones and the main tag-based contextualization mechanisms and their potential for leverage the sale of rural regional products and, finally, presents a cooperation based conceptual model, where are combined contextualization-tags and mobile devices to promote regional products, leverage sales and promote rural regions by attracting new visitants, making regional products a window-mechanism to the promotion of rural regions heritage and tourism-related services.
- Tourism and internet of things: a bibliometric analysis of scientific production from the scopus databasePublication . Morais, Elisabete Paulo; Cunha, Carlos R.; Mendonça, VítorTourism is a very emerging sector in any society, very important in econom-ic terms and in job creation, today any traveler increasingly uses technologi-cal means to fully enjoy their trip. The IoT is and increasingly will be a major contributor to smart tourism. To identify the most developed terms in the field of Tourism and Internet of Things, a quantitative analysis was developed in May 2022. This analysis was focused on four hundred and four (404) publications from the Scopus database, published between 2011 and May 4 2022. Before 2011 there were no publications in this area. A bibliometric analysis was performed using the VOSviewer software and a technique of matching terms and co-authorship by authors and countries. Were found 4 clusters for the co-occurrence of terms, 18 clusters for the co-authorship of authors and 6 clusters for the co-authorship of countries. There was a lack of uniformity in the presentation of terms with the same meaning: internet of things, internet of things (iot), iot and internet of thing (iot). This lack of uniformity is probably due to the fact that it is a recent ar-ea of investigation.
- The potential of cooperative networks to leverage tourism in rural regionsPublication . Mendonça, Vítor; Cunha, Carlos R.; Morais, Elisabete PauloRural tourism can be an opportunity to perform the development of the most disadvantaged rural areas. In this pursuit, there are many challenges to face for make this sector competitive and economically viable. This paper focuses on develop a better understanding of rural tourism and the need for cooperative paradigms that can leverage its competitiveness. In this context, a conceptual model and a technology-based system is presented to bridge the gap between heritage resources and business opportunities to enable regional development.