Repository logo
 
Loading...
Profile Picture

Search Results

Now showing 1 - 1 of 1
  • Fostering a better spatial distribution of tourism: using geotagged photos to shape the coopetition network
    Publication . Martins, Márcio Ribeiro; Augusto da Costa, Rui; Pedrosa, André
    This study examines network coopetition strategies to promote the spatial distribution of tourists and their importance for Destination Management Organisations (DMOs). Geotagged photos from the municipality of Porto, Portugal (n = 152,312) uploaded to the Flickr social network between 2010 and 2022 were utilised, and thematic maps were produced using geographic information systems (GISs). Residents and visitors were identified and separated, employing a heuristic approach with a five-day threshold between the first and last photo of each user. The findings indicate an uneven distribution of tourists within the destination, with a notable concentration of accommodation, attractions and visitors in the historic centre. The establishment of a coopetition network could contribute to the dispersion of activity.