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- Understanding the changes in the tourists perceived risk after covid-19Publication . Garcez, Ana; Correia, Ricardo; Costa, AdrianoTourism industry is witnessing a time of uncertainty due to the Covid-19 pandemic. Amidst all the doubts that the industry is experiencing, one certainty is clear: nothing will remain the same after the pandemic outbreak. Tourists have developed new needs that the industry of tourism should be able to understand and fulfill. This study seeks to understand the transformations in tourist consumer behavior caused by the covid-19 pandemic. Thus, based on several assumptions, an explanatory model was developed addressing both the demand side (new consumer preferences) and the supply side (measures and strategies to combat the impacts generated by the perceived risk acquired during the confinement period). The model developed reflects a permanent impact of the Covid-19 crisis on the tourist consumer behavior in terms of accelerating the shift to online services, with a greater emphasis on safety, hygiene and health, as well as environmental and sustainability awareness.
- Digital marketing in hospitality - case study of social networks as a communication toll in Oporto hotelsPublication . Cunha, Manuela; Correia, Ricardo; Costa, AdrianoDigital marketing and social networks are progressively becoming the most important communication tool in almost all business areas. This has considerably increased the information available online. In the tourism context, these developments have had a considerable effect, as they have altered the way tourists search for information, plan trips and share experiences. In a post-COVID-19 world, the innovative use of technologies to engage visitors online through virtual information has gained increasing importance, as it has the ability to provide displaced destination experiences, thus attracting consumer interest in relation to tourist attractions. In this sense, the objective of the present investigation is to understand the influence that generic and non-generic social networks have on the hotel sector, both from the perspective of the hotel and the consumer. To this end, data were collected on several digital channels from twelve hotels located in the Portuguese city of Porto. According to the results obtained, it was clear that the content and presence vary according to the stars of the hotels and the type of the social network analyzed.
- Impacts of covid-19 on the tourist perceived risk: a conceptual approachPublication . Garcez, Ana; Correia, Ricardo; Costa, AdrianoThe Covid-19 pandemic generated an unprecedented global health outbreak and economic crisis. Therefore, and due to the growing attention given to its effects on the tourism sector and the numerous predictions made at micro and macro levels, this study seeks to understand the transformations in tourist consumer behavior caused by the covid-19 pandemic. Thus, based on several assumptions, an explanatory model was built that addresses both the demand side (new consumer preferences) and the supply side (measures and strategies to combat the impacts generated by the perceived risk acquired during the confinement period). The model developed reflects a permanent impact of the Covid-19 crises on the touristic consumer behavior, accelerating the migration to online, with a greater emphasis on safety, hygiene and health, as well as environmental and sustainability awareness.
- Social networks relevance as a promotion tool in the hotel industry: the case of Porto hotelsPublication . Cunha, Manuela; Correia, Ricardo; Costa, AdrianoSocial Networks are becoming essential for interaction, dialogue and connectivity with customers. Tourism in general, and hospitality, due to its intrinsic characteristics, has been known to be particularly affected by this trend. The existing platforms, make the tourists also a promoter / detractor of tourist destinations and attractions through the sharing of publications, pictures or experiences. In this sense, the objective of the present investigation is to understand the influence that generic and non- generic social networks have on the hotel sector, both from the perspective of the hotel and the consumer. To this end, data were collected on several digital channels from twelve hotels located in the Portuguese city of Porto. According the results obtained, it was clear that the content and presence vary according to the stars of the hotels and the type of the social network analyzed.