ESTiG - Resumos Indexados à WoS/Scopus
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- Ethical challenge susing technology insport competitionsPublication . Bucea-Manea-Țonis, Rocsana; Păun, Dan G.; Coelho, Ana Sofia; Urdeș, Laura; Mihoreanu, Larisa; Martins, Oliva M.D.AI has become a significant tool in various fields, including medicine, business, entertainment, and sports. However, the study of AI in sports is still in its infancy, particularly in terms of ethics. While AI can improve performance, it also raises ethical concerns about fairness and access to technology (Resseguier & Vfert, 2023, West et al., 2021). This research aims to evaluate the main challenges and potential drawbacks of technology introduction in sports (Carrio, 2023), focusing on measures to prevent overuse. To better understand how technology can be accessible to all participants without compromising aspects related to fairness (Serrano-Durá et al., 2021; Grady, 2023), the ethical concept of this research involves the responsible handling of data and the secure storage of sensitive information (DataProtect) (Sun et al., 2022; Grady, 2023). Our survey was inspired from research that uses a mixed methods approach, combining quantitative and qualitative methods, to provide a comprehensive understanding of how these technologies enhance operations in the sports industry. The study uses a quantitative survey of 21 sports organizations to examine their adoption rates and perceived impacts on performance, injury reduction, and operations improvement (Yufei, 2024). A descriptive quantitative study was conducted using a questionnaire, specifically designed for Romanian coaches, to understand the dynamic relationships between technology use and performance. The study aims to improve understanding of the dynamic relationships between technology use and benefits, and promote long-term commitment through successful measures. The introduction of technologies like AI, AR, and VR in sports can improve performance, but not all athletes have access to these resources, raising ethical concerns about fairness and data protection. To promote stakeholder involvement and long-term involvement, it's crucial to understand the challenges and drawbacks of technology use in sports. Quantitative descriptive research reveals that the challenges and potential drawbacks of technology introduction influence both measures and the usefulness of these technologies.
- Social marketing: an adaptative mind map based on a comprehensive literature reviewPublication . Beck, Ceres Grehs; Martins, Oliva M.D.; Coelho, Ana Sofia; Marques, Henrique; Gron, Oleksandra; Parkhomenko, Nataliia; Almeida, João P.; Bastos, Adriana de Fátima ValenteUsing the same principles, techniques and tools as commercial marketing, social marketing considers also the desirable behavioural changes in the long term. This literature review is based on PRISMA review protocol and seeks to present a mental map that can be used to understand different socially responsible behaviours, especially eating preferences, related to social marketing, sustainability, and food. The first search using “Social Marketing” as keyword, using the expressions "Social Marketing" in the title of the research article and “Food” (topic) and “Social Marketing” (topic), pointed out 884 articles in Web of Science database between 2012-2022. Refining the topic results with “Food” and “Social Marketing”, and again using new filters such as “open access”, “article”, “Business Economics” field, “main collection of Web of Science” and “English” language, results on 191 papers, but 79 articles did not fit with the research objectives and another 10 were not available (no open access), resulting in a total of 102 papers were identified and analyzed. Among the main results, nutrition and health were the focus of most of the articles. In addition, more than 49% of the articles (38 papers) opted to combine research methods. Finally, the research identified several cognitive variables that can influence the individual decision-making process (IDP) about eating behavior, and can be used as a mental map, such as awareness (Awar), behavior (Beh), attitude (Att), beliefs (Bel), knowledge (Know), as well as economic (Eco), cultural (Cult) and social (Soc) factors. Understanding that consumer behaviour is quite complex, and that the decision-making process is influenced by implicit and explicit factors, aiming to structure the theoretical dimensions, the literature review carried out a mind map proposal. Furthermore, this review can help social marketing researcher develop and organize their strategies.