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http://hdl.handle.net/10198/14952

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Percorrer EsACT - Livros por assunto "Artificial intelligence"

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  • Actas da videojogos 2020
    Publication . Barbedo, Inês (Ed.); Barroso, Bárbara (Ed.); Legerén, Beatriz (Ed.); Roque, Licínio (Ed.); Sousa, João Paulo (Ed.)
    The 12th Edition of the International Conference on Videogame Sciences and Arts, Videojogos2020, is a joint organization of the School of Public Management, Communication and Tourism – Polytechnic Institute of Bragança (EsACT – IPB) and the Portuguese Society of Videogames Sciences (SPCV). This year, due to the pandemic context, activities were conducted online.
    2022Livro Acesso aberto Ver mais
  • Redefining the Future of Digital Marketing With Virtual Influencers
    Publication . Correia, Ricardo; Dominyka Venciute
    By blending artificial intelligence (AI), computer-generated imagery (CGI), and human-like personas, virtual influencers offer brands a unique opportunity to engage audiences in new and powerful ways. While traditional influencers bring human authenticity, virtual influencers offer unmatched control and consistency, creating a new paradigm in influencer marketing. However, they also present challenges in building emotional connections and maintaining authenticity. By striking the right balance between digital storytelling, audience engagement, and technological innovation, virtual influencers may effectively influence the market, transforming traditional marketing practices. Redefining the Future of Digital Marketing With Virtual Influencers explores the emerging phenomenon of virtual influencers (VIs) and their growing influence on marketing strategies across diverse industries, such as fashion, tourism, and retail. It examines the development, rise, and effectiveness of VIs, backed by real-world case studies. Covering topics such as parasocial interactions, brand strategies, and tourism, this book is an excellent resource for marketing professionals, business leaders and consultants, researchers, scholars, academicians, and more. © 2025 by IGI Global Scientific Publishing. All rights reserved.
    2025Livro Acesso restrito Ver mais