EsACT - Capítulos de Livros
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Percorrer EsACT - Capítulos de Livros por Objetivos de Desenvolvimento Sustentável (ODS) "09:Indústria, Inovação e Infraestruturas"
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- Consumption Performance, of a Multi Agent System Used to Achieve Comfort PreferencesPublication . Oliveira, Pedro Filipe; Paulo Novais; Matos, PauloIn this work, a multi-agent system was developed to manage comfort preferences, in an autonomous and completely automatic and non-invasive way for the user. This system was based on the use of an architecture supported by low cost hardware, namely Raspberrys, to support the different actuators present in the different spaces. To carry out its validation, a methodology was created to analyze consumption performance, and the results obtained in two scenarios are demonstrated here, a domestic housing scenario, and a professional environment scenario. The results obtained were quite positive for the prototype developed, and validate the option of using low cost hardware.
- Evaluate Academic Performance of Coursera Courses Integration, a Case Study of a Collaborative Smart LearningPublication . Oliveira, Pedro Filipe; Matos, PauloThis project presents a case study that examines the impact of collaborative smart learning on academic performance using Coursera courses. Collaborative smart learning integrates collaborative learning techniques with intelligent technologies to create an interactive and adaptive learning environment. This project aims to evaluate the effectiveness of this approach and its influence on learner outcomes. The case study involves collecting and analyzing data related to academic performance, engagement levels, and learner feedback. By comparing the performance metrics of learners in courses with collaborative smart learning integration to those in traditional online courses, the project assesses the impact of collaboration, personalized recommendations, and adaptive learning mechanisms on academic performance. The study also analyzes engagement patterns, collaboration behaviors, and learner satisfaction to gain insights into the effectiveness of collaborative tools and features. In conclusion, this project showcases the positive impact of collaborative smart learning on academic performance. The case study provides evidence supporting the effectiveness of collaborative tools and features in enhancing engagement, knowledge acquisition, and learner outcomes using Coursera courses.
- The impact of artificial intelligence on digital marketingPublication . Morais, Elisabete Paulo; Lopes, Luisa;This chapter explores the revolutionary impact of Artificial Intelligence (AI) on digital marketing, considering its potential and the ethical implications involved. AI has transformed marketing strategies through hyper-personalization, automation, and datadriven decision-making, allowing businesses to deliver customized consumer experiences on a large scale. Some of AI’s most significant applications include AIpowered chatbots, predictive analytics, programmatic advertising, and generative content creation tools, all of which enhance efficiency, engagement, and overall operational performance. However, these advancements also raise serious concerns about data privacy, algorithmic bias, transparency, and the potential decline of humancentric marketing approaches. The discussion emphasizes the need for ethical frameworks, regulatory compliance, and balanced human-AI collaboration to ensure responsible implementation. Additionally, the chapter highlights emerging trends, such as AI’s role in sustainable marketing and voice search optimization, while proposing future research directions to address gaps in consumer trust, global implementation disparities, and the authenticity of AI-generated content. By synthesizing current knowledge and practical insights, this chapter provides a comprehensive perspective on AI’s evolving role in digital marketing, underscoring the importance of aligning technological innovation with consumer rights and ethical standards.