Escola Superior de Comunicação, Administração e Turismo
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Browsing Escola Superior de Comunicação, Administração e Turismo by Sustainable Development Goals (SDG) "10:Reduzir as Desigualdades"
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- Habitação e financiamento: Avaliação de programas públicos em territórios de baixa densidadePublication . Jesus, Carla; Nogueira, Sónia P.; Bittencourt, Bernadete de Lourdes; Fernandes, Tiago; Mercereau, Jean; Bittencourt, Bernadete; Mesquita, Cristina; Martins, Márcio RibeiroAs políticas públicas de habitação, enquanto ciência social, possibilitam que o governo atue para colmatar carências habitacionais, desenvolvendo ações de cariz social que apoiem os cidadãos e permitam a sua inclusão na sociedade com direito a condições dignas. O direito à habitação enquanto direito legalmente consagrado deve ser assegurado e promovido a todos os cidadãos.
- A Inteligência Artificial (IA) como ferramenta de inovação social no âmbito laboral: novas perspetivas para a inclusão e a qualidade do empregoPublication . Fernandes, Catarina; Santos, Susana Ferreira dos; Santos, Melanie; Duarte, FilipeA investigação tem como principal desiderato analisar o potencial da Inteligência Artificial como ferramenta de inovação social no mercado do trabalho, com o propósito de identificar e propor mecanismos para promover a inclusão de diferentes grupos de trabalhadores e aprimorar a qualidade do emprego.
- Learning through challenge-based innovation in a rural context: the students’ perspectivePublication . Barroso, Bárbara; Antão, Celeste; Rodrigues, Pedro M.; Costa, Cláudia S.; Barbedo, InêsThis study explores an immersive Challenge-Based Innovation experience developed in Miranda do Douro, a rural municipality in Portugal. Through interdisciplinary and multicultural student teams, the initiative promoted co-creation with local stakeholders around real-world challenges. The qualitative methodology employed a combination of evocation, symbolic representation, audiovisual reflection, and peer evaluation to capture students’ perceptions, engagement, and sense of ownership. Results revealed significant gains in autonomy, collaboration, creativity, and responsibility, particularly in culturally rooted projects such as those related to Mirandese language and music. The study also highlights the value of facilitation strategies and student appropriation in team dynamics, as well as the importance of preparatory support to improve outcomes. The UNESCO pillars of learning – learning to know, to do, to be, and to live together – provided a useful interpretive lens to assess the transformative potential of the experience. The findings support the broader adoption of challenge-based methodologies to promote innovation and engagement in higher education, particularly in rural and peripheral regions.
- Virtual tourism and the virtual tourist experience: Implications for destination marketingPublication . Martins, Marco; Guerra, Ricardo; Santos, Lara; Lopes, Luisa; Conde, AnaDestination marketing organisations, due to the constant increase of competition, are implementing innovative methods of attracting demand, and technologies are now paramount for destinations. Among the technological advances provided by destinations are the virtual reality tours, which can be enjoyed by users by a variety of reasons, but all impacting destinations' tourism development. One debates how the tourist experience can be improved through the use of virtual reality as a destination marketing tool, drawing upon experiential marketing conceptualisations. With that intent, a semi-systematic literature review was conducted, allowing us to introduce rigour and objectivity into the analysis and discussion. However, conducting an exploratory study also have its disadvantages, as it is an interpretive exercise and therefore, heavily dependent on the researcher's own perspective. We provide a new framework, that addresses the interrelationship between virtual reality, virtual reality experiences and destination marketing. At the end, possible future research avenues are outlined.