ESE - Publicações em Proceedings Indexadas à WoS/Scopus
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Browsing ESE - Publicações em Proceedings Indexadas à WoS/Scopus by Sustainable Development Goals (SDG) "04:Educação de Qualidade"
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- Can the Digital Skills of Higher Education Students Improve as They Progress Through Their Studies?Publication . Patrício, Maria Raquel; Gonçalves, Bruno F.; Gonçalves, VítorIn recent years, there has been growing concern within the academic and scientific communities regarding the digital skills of teachers. However, it is our belief that the digital skills of students have been somewhat overlooked. We assert that it is not sufficient for teachers to possess digital skills in various areas; it is equally vital for students to develop and enhance their digital skills. This is essential for ensuring that the learning process is innovative, dynamic, and reflective of reality. Consequently, there has been a need to explore the digital skills of students in higher education. This article aims to present the findings of a questionnaire survey assessing the level of digital competence of students at the School of Education of the Polytechnic Institute of Bragança (Portugal). The questionnaire was adapted from the European Digital Competence Framework for Citizens (DigComp 2.2). The results were analyzed based on the students’ level of study (Higher Professional Technical Course, Bachelor’s Degree, and Master’s Degree) and their level of digital proficiency (basic, intermediate, advanced, and highly specialized) to identify differences and similarities among the students. The results indicate that students at all three academic levels generally perceive themselves to possess an intermediate level of digital proficiency. Therefore, it is essential that students improve their digital skills to reach the highest level of digital proficiency.
- Marketing Plan for an Online Business: A Case StudyPublication . Souza, Yuri; Fonseca, Manuel José; Cardim, SofiaThe aim of this study is to define the most appropriate marketing strategy, as well as develop a marketing plan to increase brand recognition, for a newly created Brazilian company called Probate for Dummies, which operates in the online resale of inherited assets. The data that provide the basis for this study was generated through semi-structured interviews applied to a sample formed by the owner of the company, followed by specialists in different fields of knowledge which may directly influence the business. As for the main outcomes, this project unfolds the key factors of both micro and macro environments of the company, in the form of a SWOT and PESTEL analyses, as well as the analysis of the Porter’s five competitive forces. In the sequence, a marketing central strategy was delineated through the market segmentation, target selection and positioning definition, which guided the marketing objectives to be pursued. Thereafter, based on those marketing objectives, a marketing mix was composed based on the 7P’s (Product, Price, Placement, Promotions, People, Process, Physical Evidence). Furthermore, an operational plan composed by specific actions addressed to each marketing goal was settled, along with the budget and schedule of implementation. Regarding the conclusions, a market penetration strategy shows to be the most suitable for this business, with development of new services for the costumers of the niche it acts. Yet, the strategy is intensively based in terms of promotion, especially in segmented digital marketing.
- Use of generative AI by PHD students: impact on productivity and skills developmentPublication . Gonçalves, Bruno F.Higher education is constantly changing, especially with the growing use of generative artificial intelligence by doctoral students. This reality has led to significant changes in the way research activities are planned, organized, and executed, directly influencing productivity and skills development. This article aims to analyze the impact of the use of generative AI on productivity and the acquisition of skills by doctoral students at a university in Mozambique. The research, exploratory and descriptive, was based on the application of a questionnaire to all students on two postgraduate courses at a higher education institution. Sixty-two responses were validated, allowing for a robust analysis of the data. The results indicate that the use of AI has significantly changed the way students plan and carry out their research tasks, facilitating productivity. However, concerns were also identified about a possible over-reliance on these tools. In addition, participants recognized that certain skills were particularly impacted by the use of AI. Despite the risks, students reported a balance between productivity gains and skills development, highlighting the importance of conscious and strategic use of AI in the academic context.
- Using Social Networks to Reach Young People and Promote Interest in Writing Scientific TextsPublication . Sousa, José Carlos; Gonçalves, Bruno F.; Gonçalves, VítorThe study explores the potential of social networks to bring young people closer to scientific initiation and the publication of scientific texts. The research highlights young people’s familiarity with the digital world and the relevance of digital inclusion in the teaching and learning process. A junior research journal is presented as a space conducive to the development of young researchers, providing familiarization with the process of submitting, reviewing, and publishing scientific articles. The prior training of young people through the junior journal is suggested to foster competence in academic writing. Based on research demonstrating the effectiveness of social networks in disseminating scientific production, the study suggests that these platforms can be effective tools for reaching young people, promoting engagement with science, and stimulating interest in scientific writing and academic subjects. The strategic use of social networks can act to combat disinformation. The results show that the use of social networks is a means of reaching younger audiences, which can also promote increased engagement and stimulate interest in scientific writing and academic subjects.