ESA - Posters em Encontros Científicos Internacionais
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Percorrer ESA - Posters em Encontros Científicos Internacionais por Domínios Científicos e Tecnológicos (FOS) "Ciências Sociais::Ciências da Comunicação"
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- CapazmentePublication . Galvão, Ana Maria; Baptista, Gorete; Pereira, Fernando A.; Araújo, Sara; Ferreira, Camila; Voitena, Lucas; Santos, Patrick; Aguiar, GiuliaWho here has been, is or will be a finalist student? What good and bad feelings does this final stage have? How is the mental health of the finalist students? HOW IT CAN BE DONE Psychological coaching promoted by association Matriz in partnership with polytechnic Institutes to create a extra curricular unit to develop psycho-entrepreneurial characteristics that help the emotional health of final year students. BENEFITS Professionals more prepared and secure for the job market; Training to raise awareness of the importance of mental health; Students more prepared and willing to enter the job market; To develop of students' soft skills.
- Casa do Joa message in the bottlePublication . Pereira, Fernando A.; Afonso, Carlos; Afonso, Jorge; Vaz, Teresa; Sharma, Pratiksha; Pinheiro, Luís; Machado, IvoOur Challenge: To increase knowledge about wine culture, so to simplify and to provide information faster and more effectively. Problem/Need description: Lack of knowledge of the common consumer about the culture of wine. Solution approach: To create simple posts (Did You Know That…) related to the knowledge and culture of wine. One exemple: "Did you know that 'Bica Aberta' means that: the grapes are crushed, the liquid is separated from the masses, and only the grape juice.
- Enhancing team engagement and notoriety for youth project tagline: strategies for gdbPublication . Rodrigues, Pedro; Afonso, Patrício; Rodrigues, Carolina; Ramos, Frederico; Serafini, Laís; Afonso, Carlos; Pereira, Fernando A.The proposed action plan, of the co-creation challenge, aimed at increasing engagement and notoriety of a sports team, specifically focusing on attracting young people and diverse audiences. PROBLEM The core issue addressed is the lack of engagement leading to a decrease in relevance, motivation, and revenue streams for the team. The proposed solution includes a multi-faceted approach involving a digital marketing plan, organization of an open day, and hosting e-sports tournaments. These strategies are designed to bridge the gap between the younger population and the team, develop new revenue streams, engage e-sports players, and diversify into other sports. This initiative represents a significant step towards revitalizing the team's presence and appeal in a rapidly changingsports and entertainment landscape.
- Footballer’s journey upgradePublication . Pereira, Fernando A.; Rodrigues, Pedro; Fernandes, Carlos; Teixeira, Fernando; Tebús, Jaimeley; Azevedo, José; Pawlak, Maksymilian; Khan, Muhammad SaudOur challenge, aims to improve the living conditions and safety of young football players who arrive in Portugal to play football professionally and who challenge financial and social instability. To develop a computer/mobile application that work as a platform for players who have a support group, work proposals and legal information about transfers / inscriptions in the League. There would also be a system for players to speak freely and anonymously about their experiences with certain agents / clubs.
- Hi, we are here...Publication . Pereira, Fernando A.; Rodrigues, Pedro; Alves, Francisco; Almeida, Hugo; Amaral, Lara; Luz, MarcoPROBLEM How to give a voice to RIONOR's population? How to make RIONOR's communication more effective? SOLUTION To create a communication plan to improve the RIONOR communication with the border population, partners and political relations. Develop a mobile application to spread the knowledge about RIONOR.
- King Garfield HousePublication . Almeida, João Paulo; Pereira, Fernando A.; Pires, Ita; Radu, Mihaela; Charif, Siham; Dalle, Pedro; Decolin, PedroUsing AI and VR glasses, King Garfield House (KGH) guests will receive an intense and immersive experience.
- Little daisyPublication . Moura, Ana Cecília; Pereira, Bruno; Cardoso, Daciana; Pereira, Fernando A.; Spieker, Isabela; Bartolomeu, Jessica; Évora, Jussara; Andrade, WagnerConvenience: clients have the possibility of shopping from home; Quality and guarantee: confidence in product quality; Online resources: clients and social media followers can keep up with new products and parenting tips. Increase online sales: investing in social media strategies tends to improve the digital market Profit: increase the digital market -> profit