Percorrer por autor "Zaikauskas, Adomas"
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- Developing a digital marketing plan: the case of CubiCasa OY to the United States of America marketPublication . Zaikauskas, Adomas; Correia, Ricardo; Cunha, Carlos R.This paper present a deep enterprise analysis for the development of a digital marketing plan for CubiCasa OY to the Unites States of America market, aiming to help bringing new customers, living in the US and interested in creating floor plans, to the company. It was analyzed the current situation of the CubiCasa OY in the US market, collected and analyze data provided by current CubiCasa OY customers and provided a managerial solutions for CubiCasa OY digital marketing plan for the period from 2021.01.01 – 2021.12.31. Qualitative research method was used. Semi-structured surveys were sent by Google forms to eight customers who use floor plan creation tools and operate in the US. Survey questions were created by using the RACE model and 6M marketing communication model. Date collected and analyzed was later used to create a managerial solution for CubiCasa OY digital marketing plan to the US market. Findings showed the main indicators affecting the customer's purchasing process. Additionally, digital channels and advertisement techniques that should be used to gain more floor plan creators in the US market have been suggested. Still this paper focus on the deep analysis undertake comprehensive process for the definition of a full digital marketing plan.
- Digital marketing plan for CubiCasa OY USAPublication . Zaikauskas, Adomas; Correia, Ricardo; Cunha, Carlos R.The aim of this paper is to provide an analysis that will be necessary for the development of a future digital marketing plan for CubiCasa OY with the main goal to attract new customers in the United States market. Specifically, the following topics are addressed during the analysis: external and internal examination of CubiCasa in the United States market to assess the current company’s position in the market; performing empirical research to figure out the most important aspects for real estate photographers and businesses. It was followed a qualitative research method with semi-structured surveys sent by Google forms to eight customers who use floor plan creation tools and operate in the US. The findings will help to analyze and make an appropriate decision when adapting it to a digital marketing plan and help to improve customer reach and brand awareness among the United States floor plan makers and companies specializing in real estate business.