Logo do repositório

Percorrer por autor "Valeri, Marco"

A mostrar 1 - 3 de 3
  • Encouraging brand attachment on consumer behaviour: pet-friendly segment
    Publication . Alves, Helena Margarida; Sousa, Bruno Miguel; Carvalho, Aida; Santos, Vasco; Dias, Álvaro Lopes; Valeri, Marco
    The aim of this paper is to study the factors that influence consumer behaviour through brand attachment, in the pet-friendly segment in Portugal. Pet-friendly tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide, urging the complex needed advances on tourism practices performance. Methods: The application of the model to a group of 190 respondents carried out in order to analyse the relationships between brand attachment, trust, satisfaction, commitment, loyalty and quality of service. To test our measurement model, data was analysed using the SmartPLS 3.2. Results: Results reveal that quality of the service, satisfaction, trust and commitment had a strong relationship with the loyalty of the respondents. As for the brand attachment, the variables that showed the most influence were satisfaction, trust and commitment. Implications: The research still needs to be empirically applied in pet-friendly tourism settings to enrich their robustness in a cross-cultural tourism experiences, covering a wider spread of abroad tourism destinations and products. This study thus contributes to a better clarity at the theoretical level of brand attachment and consumer behaviour, as well as making it possible to understand from the consumers' side, which characteristics are part of their decision-making process, granting relevant data that can cooperate in the definition of better marketing strategies
    2022Artigo científico Acesso aberto Ver mais
  • Encouraging consumer loyalty: the role of family business in hospitality
    Publication . Veloso, Cláudia M.; Magalhães, Daniela B.; Sousa, Bruno Miguel; Walter, Cícero; Valeri, Marco
    The aim of this paper is to understand the importance of consumer loyalty in the specific context of Hotel Family Business. This study proposes a conceptual model to examine how perceived service quality and corporate social responsibility (SCR) influence guest satisfaction and loyalty, and also how they relate to corporate image, perceived value and price. Design/methodology/approach – Through the structural equation model (SEM), a research model was proposed to examine SQ and CSR affect satisfaction and loyalty to the Douro Family Hotel and also, how they interact with corporate image, perceived value and price. The main purpose is to analyse the drivers of guest loyalty and its importance for the development and sustainability of family hotels in Douro (Portugal). Findings – The results of the study indicate that CSR and SQ perceived by the guest have a direct and positive effect on guest satisfaction and loyalty to Douro family hotels. These variables are also determinants of the perceived value, corporate image and price. Research limitations/implications – The sample is restricted and obtained by the convenience technique, but with sufficient size for the application of the structural equations model. However, the results obtained cannot be generalised to all hotels or contexts, as they only reflect information on family hotels in the Douro. Practical implications – Family businesses are a substantial share of the European economy, from the industrial sector to the services industry, including also hospitality. In Portugal, family businesses likewise play a key role, both in terms of wealth creation and job creation. Originality/value – These findings provide knowledge to family hotels on how they should implement a CSR policy that promotes service quality, corporate image and guest satisfaction, and therefore their loyalty and the competitiveness of the family hotel business.
    2021Artigo científico Acesso restrito Ver mais
  • Toward a scale to assess the emotional intelligence and internal marketing of business employees in Portugal
    Publication . Serafim, Ana; Veloso, Cláudia M.; Rivera-Navarro, Jesús; Sousa, Bruno; Valeri, Marco
    The aim of this paper is the validation of a scale that has Emotional Intelligence (EI) and Internal Marketing (IM) as determinants of organizational success. Design/methodology/approach – The survey (questionnaire) allows assessing the contribution of motivation and job satisfaction to organizational success and was disseminated on social networks and directly in some national institutions. Findings – The results of this research suggest that the 58 items of the scale can be grouped into eight main dimensions and can be confidently applied to professionals from organizations and companies operating in Portugal. Originality/value – Furthermore, this study can be considered as an innovative, effective and useful tool for entrepreneurs, managers and organizations, as it can help diagnose the perceptions of their employees and promote a healthy and appealing environment, moving towards an excellent organizational performance, greater profitability and corporate sustainability.
    2024Artigo científico Acesso restrito Ver mais