Percorrer por autor "Narsia, Giorgi"
A mostrar 1 - 1 de 1
Resultados por página
Opções de ordenação
- Peculiarities of banking competition in the example of GeorgiaPublication . Narsia, Giorgi; Monte, Ana Paula; Mosiashvili, ValerThis thesis explores the peculiarities of banking competition in the context of Georgia. By analyzing the specific characteristics and dynamics of the banking industry in Georgia, this study aims to identify the factors that shape competition among banks and understand its implications on the economy. This thesis explores the importance of digital banking and a good reputation in the context of the banking industry. The study investigates the impact of these factors on customer acquisition, retention, and market competitiveness. Through a combination of quantitative analysis and qualitative research, including surveys, this research involved 310 respondents. The findings reveal that the respondents highlighted the significance of innovation and a good reputation in the banking sector. Furthermore, some respondents expressed a willingness to pay extra for unique or luxurious services provided by a bank, indicating the value they place on differentiated offerings. The study underscores the importance of both innovation and reputation management as crucial factors for banks to remain competitive and attract customers.