Percorrer por autor "Costa, Adriano"
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- Digital marketing in hospitality - case study of social networks as a communication toll in Oporto hotelsPublication . Cunha, Manuela; Correia, Ricardo; Costa, AdrianoDigital marketing and social networks are progressively becoming the most important communication tool in almost all business areas. This has considerably increased the information available online. In the tourism context, these developments have had a considerable effect, as they have altered the way tourists search for information, plan trips and share experiences. In a post-COVID-19 world, the innovative use of technologies to engage visitors online through virtual information has gained increasing importance, as it has the ability to provide displaced destination experiences, thus attracting consumer interest in relation to tourist attractions. In this sense, the objective of the present investigation is to understand the influence that generic and non-generic social networks have on the hotel sector, both from the perspective of the hotel and the consumer. To this end, data were collected on several digital channels from twelve hotels located in the Portuguese city of Porto. According to the results obtained, it was clear that the content and presence vary according to the stars of the hotels and the type of the social network analyzed.
- Literary tourism in northern portugal: an exploratory perspectivePublication . Sousa, Bruno; Liberato, Pedro; Liberato, Dália; Pereira, Carina; Rodrigues, Cristina; Costa, Adriano; Malheiro, Alexandra; Esteves, Elsa Tavares; Carvalho, PedroThe present study intends to structure a tourist offer based on literary tourism, with the proposal of literary routes in the Northern region of Portugal, in particular the municipalities covered by the Regional Tourism Authority - Entidade Regional de Turismo do Porto e Norte (ERTPNP), through the dynamisation of its literary heritage and its socio-cultural stimulation. It is expected to contribute to the promotion of tourism policies oriented to the development of new products and experiences, based on the identity and specificities of the different territories involved, with relevant authors and works. In addition, it is expected to develop a prototype of an APP for the promotion and dynamisation of one of the literary routes, the most representative of the literary heritage of the region which will provide an immersive and rich experience. A process that will involve the different stakeholders.The project aims to create a territorial database where a literary tourism development model can be applied through tourist routes. The criteria for applying the methodology will be based on: Cultural value of literary activities and their attractiveness to visitors; Literary nature of activities offered; Benefits for the local community; Involvement of the local community in the design of literary experiences; Relationship between visitors, local producers, and the local community; Use of local resources for the development of literary experiences; Use of digital techniques to develop engaging and participatory experiences.
- Literary Tourism: Literature Developments and Research Lines from 2015 to 2020Publication . Rodrigues, Cristina; Liberato, Dália; Esteves, Elsa Tavares; Sousa, Bruno; Liberato, Pedro; Costa, Adriano; Pereira, Carina; Malheiro, Maria Alexandra; Carvalho, PedroAlthough literary tourism is still an understudied field, the beneficial rela-tionship between tourism and literature is becoming very clear. Literary tourism involves the literary heritage of places, namely visits to sites related to literary works and the lives of writers. There are already some empirical studies that demonstrate the importance of this type of tourism as a guarantee of cultural enrichment of desti-nations and sustainable tourism practices. This tourism has begun to be explored in the development of tourism products and experiences, such as itineraries, or infras-tructures linked to literary heritage that increase the attractiveness and competitive-ness of destinations. This study analyzes literary tourism as a field of research and explores its state of the art through a bibliometric review that includes content anal-ysis. For this purpose, articles published in the period 2015–2020, identified in the Web of Science database, were analyzed. The results identify the main topics of these publications and their temporal analysis, the research methods and techniques applied, the case studies related to authors and works, also the geographies studied and some important insights on literary tourism that address different dimensions. Overall, this study provides a rich understanding of the contemporary study of literary tourism, in a particularly rich period in terms of scientific advances in this area, still under-expressed.
- Porto under pressure: spatial and temporal insights of the accelerated growth of tourismPublication . Martins, Márcio Ribeiro; Costa, Rui Augusto da; Correia, Ricardo; Costa, AdrianoIn 2022, the capacity of tourist accommodation in the municipality of Porto, Portugal, corresponded to 5.7% of the national total, 31.9% of the total for the northern region and 60.9% of the Porto Metropolitan Area (Pordata, 2024). The growth rate of tourist activity, which has been above the national and regional average, is reflected in the 61.8% increase in the number of beds and the 46% increase in the number of overnight stays (Pordata, 2024a) between 2016 and 2022. These significant increases in tourist accommodation and overnight stays have led to an accelerated growth of tourism supply and demand in Porto, significantly impacting this destination.
- Social networks relevance as a promotion tool in the hotel industry: the case of Porto hotelsPublication . Cunha, Manuela; Correia, Ricardo; Costa, AdrianoSocial Networks are becoming essential for interaction, dialogue and connectivity with customers. Tourism in general, and hospitality, due to its intrinsic characteristics, has been known to be particularly affected by this trend. The existing platforms, make the tourists also a promoter / detractor of tourist destinations and attractions through the sharing of publications, pictures or experiences. In this sense, the objective of the present investigation is to understand the influence that generic and non- generic social networks have on the hotel sector, both from the perspective of the hotel and the consumer. To this end, data were collected on several digital channels from twelve hotels located in the Portuguese city of Porto. According the results obtained, it was clear that the content and presence vary according to the stars of the hotels and the type of the social network analyzed.
- Tourwise Project: The Potential of Incentive Strategies on Tourists’ Space–Time Behaviour in Urban DestinationsPublication . Martins, Márcio Ribeiro; Costa, Rui Augusto da; Correia, Ricardo; Costa, Adriano;Urban tourism has been growing in such a way that it has contributed to increased tourist pressure in some areas—a consequence of the high concentration of visitors in time and space. Since mobility is fundamental to tourism and the knowl-edge of how tourists consume and experience an urban destination is very important for its sustainable management, it is relevant to develop strategies to disperse visitors from places with high concentration to other places without a high concentration. The aim of this article is to understand the impact of incentives on the spatiotem-poral behaviour of visitors, which refers to how tourists move and spend their time in a destination in a historic city classified by UNESCO as a World Heritage Site and disseminate an innovative research project and discuss its operationalisation and expected results based on the literature review already conducted. Framed in a research model, this project could contribute important to Destination Manage-ment Organisations (DMOs). The use of incentives could help in the more efficient management of tourist flows in more congested areas, contributing to an improve-ment in the quality of life of residents and an improvement in the quality of the visiting experience for tourists.
- Understanding the changes in the tourists perceived risk after covid-19Publication . Garcez, Ana; Correia, Ricardo; Costa, AdrianoTourism industry is witnessing a time of uncertainty due to the Covid-19 pandemic. Amidst all the doubts that the industry is experiencing, one certainty is clear: nothing will remain the same after the pandemic outbreak. Tourists have developed new needs that the industry of tourism should be able to understand and fulfill. This study seeks to understand the transformations in tourist consumer behavior caused by the covid-19 pandemic. Thus, based on several assumptions, an explanatory model was developed addressing both the demand side (new consumer preferences) and the supply side (measures and strategies to combat the impacts generated by the perceived risk acquired during the confinement period). The model developed reflects a permanent impact of the Covid-19 crisis on the tourist consumer behavior in terms of accelerating the shift to online services, with a greater emphasis on safety, hygiene and health, as well as environmental and sustainability awareness.