Biblioteca Digital do IPB
Repositório de Publicações do Instituto Politécnico de Bragança
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The Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and Loyalty—Porto
Publication . Santos, Bárbara; Carvalho, Margarida; Emer, Paula; Borges, Ana Pinto; Vieira, Bruno; Brandão, Amélia; Vieira, Elvira Pacheco
Development of an emotional attachment to the brand is a key issue in brand management, making constructs such as brand experience, brand satisfaction, brand love, and brand loyalty one of the most addressed topics in marketing research, specifically, the destinations brands, such as of city of Porto. Within this debate, special attention is given to sociodemographic characteristics and the role they have within this journey. Namely we address the impact of gender, age, educational qualifications, marital status, and residence on brand experience, brand satisfaction, brand love, and brand loyalty. Our findings indicate that these characteristics do play the role. Positive brand experience-affecting factors include being female relative to male, being older (the higher the impact), and being a tourist relative to not being a tourist. Non-tourists (those who reside in Portugal or Porto) have an advantage over tourists in terms of brand loyalty and customer satisfaction. Age and gender have also shown importance. Marriage status and level of education were important components of brand loyalty. Gender had no effect on brand love, but age (which rises with maturity), education level (which rises with credentials), and marital status (being married or widowed) all had favorable impacts.
Adolescentes de escolas secundárias do norte de Portugal: comportamentos face à sexualidade
Publication . Brás, Maria de Fátima; Brás, Manuel Alberto; Machado, Dora; Morais, Ana Maria Vales de Sá
A escassa informação sexual que os
adolescentes possuem, tem frequentemente
muitas lacunas o que vem aumentar as
dificuldades dos jovens no que toca às
escolhas sobre sexualidade. Maximizar os
conhecimentos dos jovens sobre a
sexualidade, disponibilizar recursos, sentido
de autonomia e confiança, de forma a
capacitá-los para assumirem o comando da
gestão dos meios que possuem e estão ao seu
alcance, modificando assim os seus
comportamentos levando à prevenção da
doença, diminuindo os gastos em saúde. Com
o objetivo de procurar analisar os,
comportamentos dos adolescentes face à
sexualidade, desenvolveu-se um estudo
descritivo, correlacional e transversal, de
natureza quantitativa. Como instrumento de
colheita de dados, foi usado o questionário. A
amostra abrange 303 adolescentes a
frequentarem o ensino secundário de quatro
escolas do distrito de Bragança. Quando
inquiridos sobre a existência de uma idade
ideal para iniciar a vida sexual, a maioria dos
rapazes (54%) e das raparigas (58,2%) dizem
que não existe essa idade
Os jovens e as vivências sexuais
Publication . Brás, Maria de Fátima; Brás, Manuel Alberto; Brás, Ricardo; Morais, Ana Maria Vales de Sá
A adolescência constitui a etapa do ciclo vital situada entre a infância e a idade adulta, caracterizando-se por um complexo processo de crescimento e
desenvolvimento biopsicossocial. A World Health Organization (2021) e o Ministério da Saúde (2021) definem a adolescência como o período
compreendido entre os 10 e os 19 anos de idade.
Grande parte desta fase é marcada pela puberdade, processo que ocorre de forma relativamente semelhante entre indivíduos e que envolve
aceleração e posterior desaceleração do crescimento físico, alterações na estrutura corporal e intensas mudanças hormonais. É neste período que se
consolida a maturação sexual e emergem novas experiências, muitas vezes sem plena perceção dos riscos associados (Ministério da Saúde, 2021)
A review of best methods for 3D scanning and modeling of terrain and buildings using drones and photogrammetry
Publication . Deusdado, Leonel; Rocha, João; Rocha, João; Ribeiro, João; Santos, Jorge; Lima, Rui
Recent advancements in drone technology and photogrammetry have revolutionized the field of
3D terrain and building modelling. Drones equipped with photogrammetric software provide
efficient, accurate, and cost-effective solutions for capturing high-resolution 3D models of both
natural and urban environments. This literature review consolidates research on best practices
for terrain and building scanning using drones and photogrammetry, focusing on methodologies,
integration of technologies, challenges, and future directions. Additionally, the review explores
applications in urban planning, environmental monitoring, disaster management, and heritage
preservation.
Teaching introductory programming in top universities: a global study of languages, paradigms, assessment, and AI
Publication . Gomes, João Pedro; Monteiro, Redney; Moreira, André; Mendonça, Vítor; Pinho, Anabela; Cunha, Carlos R.
This study examines the first two introductory computer science courses (CS1 and CS2) at the world's top universities, focusing on the choice of programming languages and paradigms, assessment types and weights, and policies regarding student use of AI tools. Data were compiled from 150 programming courses across 83 institutions ranked in the Shanghai 2023 Global Ranking of Academic Subjects for Computer Science & Engineering. The analysis reveals that the prevailing languages are Python in CS1 (32.5 %) and Java in CS2 (56.7 %). Typical transitions from CS1 to CS2 involve moving from Python or C to Java. There are some regional preferences: Asian institutions favor lower-level languages like C and C++, whereas European universities explore functional programming languages like Haskell. Regarding programming paradigms, CS1 emphasizes imperative approaches, sometimes introducing object-oriented concepts later in the course, while CS2 consolidates objectoriented programming. However, some CS1 courses adopt a functional paradigm. Course assessments are typically divided into several categories, with a preference for exams and various types of continuous assessments. However, there is also significant use of projects, quizzes, and labs. Examinations usually have the highest weight in the final grade. Course-level policies on students' use of generative AI tools reveal very different approaches, from complete prohibition to active encouragement. These findings offer valuable insights into how leading universities approach programming education in a multidimensional view that includes languages, paradigms, assessments, and AI tools policies.