Biblioteca Digital do IPB
Publications Repository of the Polytechnic Institute of Bragança
Recent Submissions
SEO in Rural Tourism: A Case Study of Terras de Trás-os-Montes-Portugal
Publication . Morais, Elisabete Paulo; Esteves, Elsa Tavares; Cunha, Carlos R.; Jia, Heming
This research investigates the application of search engine optimization (SEO) in developing the digital image of rural tourism businesses in the Terras de Trás-os-Montes region of Portugal. With digital marketing becoming increasingly important for businesses to stay competitive, SEO has become a vital tool for developing online recognition, qualified traffic acquisition, and enhancement of conversion rates. The research performs an SEO analysis of 21 rural tourism websites by applying the Ubersuggest tool, analyzing such key indicators as on-page SEO scores, organic traffic, keyword ranking, backlinks, and technical performance. The results identify wide SEO performance discrepancies, with some sites registering excellent practices and others with critical errors that impair the sites’ online recognizability. In particular, low word count, absent meta description, and loading speed issues are very much present. The research emphasizes the need for effective SEO methods, such as on-page maintenance, content creation, and link building, to advance search engine ranking and end-user experience. Moreover, the study emphasizes the
necessity for rural tourism businesses to evolve and adapt to current SEO trends, i.e., voice search optimization and local SEO, in the changing digital business environment. The results provide recommendations for rural tourism businesses to develop their digital marketing activities and make progress online.
Women in social entrepreneurship: outlining the boundaries of scientific research
Publication . Fernandes, Catarina; Pires, Rui A.R.
This paper analyses the research on women in social entrepreneurship (WSE) performing a systematic literature review combined with a bibliometric analysis. Based on 109 articles collected from Scopus, it provides the sample characterisation, and identifies four thematic clusters using the bibliographic coupling method. In line with the findings, an integrative framework emerges, providing not only a comprehensive perspective of the four research themes on WSE, but also a sound basis for future discussion and research. Further, this paper holds several implications for the theory and practice of the different subfields of WSE.
European wine: market dynamics, influence on global trade and effects on tourism development
Publication . Pinheiro, Eduardo; Fernandes, Catarina
ABSTRACT
Introduction: Europe is the world's largest producer and exporter of wine, and in recent decades, both have increased in volume and value, driven mainly by the liberalization of international trade. The increasing value of wine exports suggests that higher-quality wines are being produced, which in turn helps attract wine tourists. Wine tourism plays a crucial role in enhancing the visibility and reputation of a wine region while also promoting economic development.
Objective: The primary objective of this study is to investigate how the dynamics of wine production and exports in EU8 countries influence tourism development, particularly in rural regions.
Methods: A quantitative approach was employed, based on time series analysis, to distinguish conjunctures and trends in wine exports. Parallelly, databases on travel and tourism activities were analyzed to identify patterns and the economic relevance of these activities, as well as possible relationships with the wine industry.
Results: Results suggest that a correlation may exist between wine production, exports, and tourism development in these countries, as the leading wine-producing countries are also those with higher international tourist arrivals and international tourism receipts. Similarly, the top five wine-producing and exporting countries are among the top 10 in the Travel & Tourism Development Index 2024.
Conclusion: The integration of wine and tourism industries can be an effective strategy to increase the attractiveness and competitiveness of a region, both for tourists and wine export markets.
Digital Marketing as a Tool to Promote Rural Tourism Ventures: The Case of Casa da Lagoa
Publication . Ribeiro, Mafalda; Esteves, Elsa Tavares; Morais, Elisabete Paulo; Reis, J.L; Zelený, J.; Gavurová, B.; Santos, J.P.M.d.
Rural Tourism emerges as a unique tourism product, capable of attracting the attention of tourists to rural areas whose tourist potential is considerable, but which is sometimes not well used. For this reason, companies operating in rural tourism must adopt specific measures to be able to promote their product/service, and the tourist destination itself, being able to use the various digital marketing tools for the same purpose. In this sense, the main objective of this paper is to analyse the presence of Casa da Lagoa, Portugal, in the different social media, through an exploratory analysis of its website and a quantitative analysis of the other social media used by the company
Parâmetros de solubilidade de Hansen de líquidos iónicos a partir de dados de cromatografia gasosa inversa
Publication . Watanabe, Gracielly Yukari Taniguchi; Pinho, Simão; Martins, Mónia; Ferreira, Olga; Defendi, Rafael Oliveira
O uso extensivo de solventes convencionais em diversas aplicações industriais e académicas tem causado impactos ambientais significativos, principalmente devido à sua alta volatilidade e dificuldade de controlar a sua evaporação e liberação para o meio ambiente. Como alternativa, os líquidos iónicos (LIs) têm sido explorados por propriedades como baixa volatilidade. No entanto, a ampla variedade de combinações possíveis entre catiões e aniões resulta num elevado número de possibilidades, tornando a seleção de um LI adequado muito complexa e intensa a nível experimental. Uma forma de superar esse desafio é utilizar modelos teóricos de caracterização, como os bem conhecidos parâmetros de solubilidade de Hansen (PSH) que fornecem uma abordagem quantitativa para prever a compatibilidade entre solventes e solutos. No entanto, a determinação dos PSH para LIs é ainda muito desafiadora devido ao limitado número de dados experimentais. Com base nisso, este trabalho tem como objetivo avaliar a possibilidade de estimar os PSH de quatro LIs à base de imidazólio e com o anião cloreto: [C4mim]Cl, [C6mim]Cl, [C8mim]Cl e [C12mim]Cl, usando 1.437 dados experimentais decoeficientes de atividade a diluição infinita (𝛾13 ∞ ), obtidos por cromatografia gasosa inversa (CGI). A estimativa combinou o programa Hansen Solubility Parameters in Practice (HSPiP) com o Microsoft Excel, classificando a solubilidade numa escala de afinidade de 0 a 5, adotando o método percentil, que é considerada mais eficiente do que a escala de afinidade binária. A metodologia aplicada revelou uma grande dependência dos valores dos PSH com o conjunto de solutos utilizados na sua estimativa, mostrando assim a necessidade de ter uma grande variedade de famílias químicas de solutos para obter resultados mais consistentes. Além disso, o procedimento não permitiu correlacionar os PSH com o tamanho da cadeia alquílica do catião. Os PSH estimados pelo algoritmo genético e clássico de Hansen, apresentaram boa concordância, confirmando a consistência dos parâmetros: [C4mim]Cl (δD = 15,5; δP = 4,4; δH = 9,6 MPa⁰·⁵), [C6mim]Cl (δD = 14,8; δP = 6,0; δH = 10,6 MPa⁰·⁵), [C8mim]Cl (δD = 15,5; δP = 6,6; δH = 10,4 MPa⁰·⁵) e [C12mim]Cl (δD = 15,5; δP = 6,6; δH = 10,4 MPa⁰·⁵). Este estudo comprova a aplicabilidade da metodologia para estimar os PSH de LIs, gerando um conjunto de valores que contribuem para sua caracterização. Esta abordagem pode ser aplicada a outros LIs, contribuindo para a seleção racional de solventes mais sustentáveis.